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U.S. tariff threat hits European automakers' stocks

FRANKFURT, Germany — A U.S. warning that it may introduce tariffs on foreign auto imports hit shares in German carmakers BMW, Daimler and Volkswagen on Thursday, which together have a more than 90 percent share of North America's premium car market. Washington said on Wednesday it had launched an investigation into whether car and truck imports are a national security issue due to signs they had damaged the U.S. auto industry. That could lead to new U.S. tariffs — up to 25 percent — similar to those imposed on imported steel and aluminum in March. BMW and Daimler shares fell as much as 3.1 percent in early Thursday trading, while Volkswagen's dropped as much as 2.5 percent. "(U.S. President) Donald Trump is obviously not thinking about how to prevent a trade war. Import duties on cars would be a nightmare for the German auto industry and would lead to a massive sales impact," said Thomas Altmann at Frankfurt-based asset manager QC Partners. BMW on Thursday condemned the move to consider tariffs. "The BMW Group is committed to free trade worldwide. Barrier-free access to markets is therefore a key factor not only for our business model, but also for growth welfare and employment throughout the global economy," it said. Daimler, which makes Mercedes-Benz cars, and Volkswagen, which makes upmarket Audis and Porsches, were not immediately available for comment. German carmakers produced 804,000 cars at local factories in the United States and exported 657,000 German-made cars into North America last year, according to German auto industry association VDA. China took pains on Thursday to welcome German firms and investments, with Premier Li Keqiang talking up relations after a meeting with German Chancellor Angela Merkel. BMW and Mercedes have expanded production capacity in the United States, but BMW, Audi, Volkswagen and Daimler have also invested billions to build new factories in Mexico in the hope of selling locally produced cars into the United States. German carmakers hiked vehicle production in Mexico by 46 percent to 620,000 cars last year, while production levels inside the United States fell by 6 percent to 804,000 cars because of a shift to Mexico, according to the VDA. BMW has its biggest factory worldwide in Spartanburg, South Carolina, and is the largest vehicle exporter among all the carmakers in the United States measured by value of goods exported. More than 70 percent of BMW's U.S.-made cars are exported.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

New Forza 6 car pack adds 1,000 hp German race truck

Today, Forza Motorsport 6 continues its pattern of monthly updates with seven new cars in the Turn 10 Select Car Pack. The diverse group of cars spans nearly 60 years of motoring history with a combination three street and four track cars from Germany, Italy, the UK, and the UK. Turn 10 Studios will also release an update that brings back Monza, Catalunya, and the Circuit of the Americas tracks. The seven vehicles in the pack are the 1957 BMW Isetta 300 Export, the 1969 Ford Brawner Hawk III, the 1980 Fiat 124 Sport Spider, the 2014 Jaguar #14 Emil Frey GT3 Jaguar XK, the 2014 Chevrolet #4 ROAL Motorsport RML Cruze TC1 WTCC, the 2015 Mercedes-Benz #24 Tankpool24 Racing Truck, and the 2015 McLaren 570S Coupe. The BMW, Fiat, and McLaren all represent iconic vehicles for their respective brands. While the BMW may not be fast and the McLaren is the baby of the brand, their importance can't be overstated. It also can't be a coincidence that Fiat is releasing an all-new 124 Spider, now based on the Mazda MX-5 Miata, just as Forza is adding in a version of the original. The racecars share a similar iconic nature. The Ford Brawner Hawk III won the 1969 Indianapolis 500 with Mario Andretti at the wheel. The team behind the GT3 XK has ties with Jaguar going back decades. The Chevrolet Cruze is one of the most successful cars in the history of the World Touring Car Championship. Finally, the Mercedes-Benz racing truck was added because the developers saw them in real life and thought racing these big trucks would be cool. The car pack is available to for $7 total, or players can purchase each car individually. Related video: Related Gallery Forza 6 Car Pack Toys/Games BMW Fiat Mercedes-Benz forza car pack