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Recharge Wrap-up: BMW i3 goes against Mercedes B-Class ED, Tesla good for business

Car and Driver has published a comparison test pitting the 2014 BMW i3 against the 2014 Mercedes-Benz B-class Electric Drive. The test not only measured the quality of the driving experience, but also all the quantitative details that are especially important when looking at electric vehicles. For instance, the Benz's real-world MPGe surpassed its own rating, but it still couldn't match the BMW. The B-Class, though, won in the range department. We won't spoil all the results, or Car and Driver's overall pick, but you can head over to the article to find out for yourself. Tesla's expanding business, including the Gigafactory being built in Reno, NV, is encouraging growth in the locales and associated businesses. Some of Tesla's suppliers are talking of relocation, wanting to be close to the action stirred up by the electric automaker's expansion. It makes good business sense to be in the same neighborhood as Tesla. "We can react quickly, and our engineers are constantly working with Tesla," says Futuris General Manager Sam Coughlin. Brookings Institute fellow Jennifer Vey says, "The land around Tesla is being redeveloped and reimagined. It's a mash-up of an anchor campus, startups, housing and transit, in a physically compact area where companies can cluster and connect." Read more at San Jose Mercury News. EVs are doing even more to reduce energy use clean up the air, according to new analysis from the Union of Concerned Scientists. According to findings, 60 percent of Americans now live in areas where EVs do more to reduce emissions than hybrids, up from 45 percent in 2012. Average electricity use is now 0.325 kWh per mile, down five percent from 2011. EV performance - in terms of mileage and emissions - is improving compared to traditional fuel vehicles, based on the sources of electricity in various regions. Read more from the Union of Concerned Scientists. Zipcar's carsharing network has launched in Paris. Zipcar is expanding across Europe, and has already established itself in Austria, Spain and the UK. According to Zipcar France's General Manager Etienne Hermite, "In a highly populated city, Zipcar's model has been proven to remove up to 15 personally owned vehicles from the road for each Zipcar in service, reducing parking demand, congestion and emissions." Zipcar European President Massimo Marsili hopes that most Parisians will eventually be just a short walk from a Zipcar.

Mercedes-Maybach GLS could become the most expensive car made in America

Mercedes-Benz International, the German automaker's manufacturing facility near Vance and Tuscaloosa, Ala., already builds the GLS SUV. Autonews reports that the coming ultra-luxe version of the large crossover, the Mercedes-Maybach GLS, will be built in Alabama as well for global markets. The most recent timelines mark the reveal in production or near-production form in China, with sales to commence next year. The next-gen series-production GLS goes on sale later this year. The gilded sub-brand previewed a wild concept last year in China called the Vision Mercedes-Maybach Ultimate Luxury, which blended the tall profile of an SUV with the truck of a sedan on donk wheels. Based on spy shots, none of that fancy will make it to production. Both the Maybach and AMG versions of the GLS ride on fat rubber but look thoroughly traditional. The treasure will be inside. Autonews said China accounts for roughly 75 percent of Maybach S-Class sedan sales. That suggests the GLS in baroque trim will emphasize chauffeured luxury touches like rear captain's chairs and lots of rear legroom. Pricing estimates figure $200,000 to get in the door. That would put the SUV right in line with the Lamborghini Urus and a couple stacks of Benjamins above the Bentley Bentayga, with much the same likely audience. One analyst said, "The ultra-high-net-worth kids want something different, and these ultraluxury SUVs certainly fit that," while another opined on its "appeal to the Kardashians and hip-hoppers, if they want something slightly different to the G-Wagen." A $200K MSRP would also comfortably make the Maybach GLS the most expensive new car built in America, taking the title from the Acura NSX. With a great price comes great power, said to be a twin-turbo V8 with more than 560 horsepower. The coming GLS 450 will make do with somewhere around 360 hp. The Alabama plant, which also builds the GLE, GLE Coupe, and C-Class, is also undergoing a $1 billion upgrade to more than double the size of the facility, making lines for battery production and EQ-series vehicle assembly,

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.