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Mercedes' CEO says Google should study car use, not car building

Google is rapidly throwing its massive weight into many facets of the auto business. Not only does the search behemoth want to take on Uber, offer car insurance quotes and run a specific version of Android on future infotainment systems, but the company is also at least toying with the idea of constructing its own completely autonomous vehicles. Such a powerful corporation entering the industry could frighten some automakers, but Daimler boss Dieter Zetsche isn't worried. The mustachioed executive doesn't believe that Google actually means to become an automaker but is instead just studying how people use cars. "Google and the likes want to get involved, I don't think in the first place to build vehicles," he told analysts, according to Reuters. Zetsche sees future collaboration with the technology giant in a quite nuanced way in that there are some things they can be partners on and other places where the two corporations might be competitors. One area where Zetsche potentially predicts an antagonistic relationship with Google regards data privacy, a concern is becoming a hot topic in the auto industry at the moment. Zetsche foresees the future of safety in Mercedes-Benz vehicles as protecting occupants not just physically but also safeguarding their personal information. "To be able to provide that, we have to keep control, and we can't do that when it is collected by Google," Zetsche said to Reuters. News Source: ReutersImage Credit: Gero Breloer / AP Photo Mercedes-Benz Technology Emerging Technologies Infotainment Autonomous Vehicles

Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

Mercedes reveals F 015 Luxury in Motion concept at CES [w/videos]

Whatever you think of the idea, autonomous vehicles are emerging as the way of the future in the automotive industry, and Mercedes is showing its vision for that driverless destiny with the F 015 concept at CES this week. Billed as Luxury in Motion, the F 015 first popped onto our radar back in October when it was snapped under wraps and then again when the German automaker released the first teaser image previewing its silhouette, but has now taken center stage at the electronics expo in Las Vegas. So what is it exactly, you ask? Well, aside from being entirely autonomous – bringing together a suite of advanced technologies to take the driver out of the equation – it's also big. It's marginally larger than an S-Class, in fact, and with a more spacious one-box form that turns the cabin into a rolling living room. That's where you'll find four individual bucket seats that swivel towards each other, and pivot towards the giant doors for ease of ingress and egress. The doors open a full 90 degrees and the back ones swing suicide-style like on a Rolls-Royce, but without a B-pillar to get in the way. An array of six display screens turn the cabin – clad in wood, aluminum, glass and leather – into an all-enveloping "digital arena," with gesture-based controls, touch-sensitive screens and eye-tracking technology. Made of carbon fiber, aluminum and high-strength steel, the concept is some 40-percent lighter than a conventional automobile of its size. And while Mercedes isn't saying exactly what would provide the motivation (and to what effect), it does state that "the bodyshell of the F 015 Luxury in Motion was designed to allow the impact-protected integration of an electric drive system with fuel cell." The concept follows the debut of the Future Truck 2025 concept big-rig at the IAA Commercial Vehicles show in Hannover a few months ago, and is earmarked to make transportation through and between the world's growing cities a smoother, safer and less human-intensive ordeal. Whether that's the kind of future you want to live in is another matter, but you can scope it out in the videos and press release below and in the extensive gallery of images above for a closer look. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.