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Mercedes' CEO says Google should study car use, not car building

Google is rapidly throwing its massive weight into many facets of the auto business. Not only does the search behemoth want to take on Uber, offer car insurance quotes and run a specific version of Android on future infotainment systems, but the company is also at least toying with the idea of constructing its own completely autonomous vehicles. Such a powerful corporation entering the industry could frighten some automakers, but Daimler boss Dieter Zetsche isn't worried. The mustachioed executive doesn't believe that Google actually means to become an automaker but is instead just studying how people use cars. "Google and the likes want to get involved, I don't think in the first place to build vehicles," he told analysts, according to Reuters. Zetsche sees future collaboration with the technology giant in a quite nuanced way in that there are some things they can be partners on and other places where the two corporations might be competitors. One area where Zetsche potentially predicts an antagonistic relationship with Google regards data privacy, a concern is becoming a hot topic in the auto industry at the moment. Zetsche foresees the future of safety in Mercedes-Benz vehicles as protecting occupants not just physically but also safeguarding their personal information. "To be able to provide that, we have to keep control, and we can't do that when it is collected by Google," Zetsche said to Reuters. News Source: ReutersImage Credit: Gero Breloer / AP Photo Mercedes-Benz Technology Emerging Technologies Infotainment Autonomous Vehicles

2021 Mercedes-Maybach S 580 base price starts at more than $185,000

A few months ago, the 2021 Mercedes-Maybach S 580 made its debut as the pinnacle of the Mercedes lineup. Now the company has revealed the price, and, unsurprisingly, it's not cheap. The base price for the sedan is $185,950 including destination fee. That price makes the Mercedes-Maybach S-Class one of the more expensive flagship sedans on the market. It's more than $25,000 more than the top-of-the-line BMW M760i, and more than $50,000 more than the Audi S8. It's even $20,000-plus more than the Mercedes-Maybach GLS 600 SUV. On the other hand, the Mercedes-Maybach S 580 is cheaper than the $200,000-plus Bentley Flying Spur and the $300,000-plus Rolls-Royce Ghost. All this money gets you an S-Class with a unique grille and fascias, as well as an extra 7 inches of length between the wheels. Nearly every surface of the interior is wrapped in leather, and whatever isn't is probably finished with wood or features a screen. Powering it is a twin-turbocharged 4.0-liter V8 making 496 horsepower and 516 pound-feet of torque. It also has a nine-speed automatic transmission, air suspension and four-wheel steering. If you're looking to pick one up, they'll be reaching dealers this summer. Related Video:  

Mercedes-AMG planning more hardcore A45 hot hatch

The launch of the A45 AMG marked Mercedes-Benz's first real assault on the premium hot hatch segment. And with 355 horsepower from a 2.0-liter turbo four, it is indeed hot. But the latest word has it that Mercedes-AMG is planning an even hotter version. Speaking with Auto Express at the LA Auto Show last week, AMG boss Tobias Moers indicated that his department was toying with the idea of a more hardcore version of the A45. In what Moers referred to as a "street fighter," the A45's engine would be tuned to produce even more power, the cabin stripped out and the rolling stock, brakes and aero upgraded for more serious performance. Think of it, then, as something of a Black Series approach, only it's not expected to carry that name, which has historically been reserved specifically for two-door models. Given AMG's current list of priorities and limited manpower, though, Moers suggests it will be several years – likely towards the end of the model's life cycle – before it may prepare such a model, following a similar formula to the Mini JCW GP and Renaultsport Megane R26.R. Here's hoping an American version based on the CLA could also be in the cards.