2007 Mercedes Benz Sl55 Amg on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

2015 Mercedes-Benz GLA priced from $31,300*

Mercedes-Benz has kindly let loose the price of the 2015 GLA-Class, telling Autoblog.com that the base 208-horsepower GLA250 in two-wheel drive will go for $31,300 *not including a destination charge of $925. That makes for $32,225 in total to get one off the lot, a price predicted as early as last year and in our recent First Drive. The other two available models can push power to all four wheels, and after the destination fee is applied the GLA240 4Matic (pictured) will be $34,225 while the 355-horsepower GLA45 AMG will change lives and wallets to the tune of $49,225.
On the base scale, that puts the GLA250 just a few hundred dollar bills above the more powerful, rear-wheel drive BMW X1 and a stack of hundreds below the less powerful, front-wheel drive Audi Q3. If you're keeping in-house score, the GLA250 comes in at $1,400 above its sedan platform-mate with the same engine, the CLA250. At the high end, however, the competition doesn't have anything that can touch the AMG trim. Not that it should matter all that much - Mercedes needed something to keep these buyers in the family, and now they have it. If any of them should need even more power and more money spent, then there's always that 394-hp Brabus flavor. We'll have more info and details on each trim when Mercedes unleashes the shebang in the not-too-distant future.

Mercedes Sprinter updated to take on Ford Transit, Ram ProMaster

By the end of this year, the Mercedes-Benz Sprinter will be the second-oldest nameplate in its segment here in the States, but with hot new competition waiting in the wings, Mercedes-Benz is giving its hauler a freshened look and more equipment to stave off rivals. The Sprinter was a pioneer in bringing Euro-style delivery vans to North America, and it's inspired others to transplant their Continental offerings, with the all-new Ford Transit and Ram Promaster models launching shortly. It will also continue to do battle with lower-cost traditional competitors like the Chevrolet Express and Ford E-Series.
The big Sprinter will thus get a new look to go with more safety features and available technology. While the information released here technically covers the Euro-spec 2013 Sprinter (which goes on sale in September), the US market is expected to get the new Sprinter for the 2014 model year with many of the same features. Some of this new technology includes a Crosswind Assist feature as standard equipment and the availability of Collision Prevention Assist and Blind Spot Assist as optional safety measures - Mercedes-Benz says that all three are firsts for any van in the world. Also added to the updated Sprinter is a new 1.8-liter supercharged gasoline (or CNG) engine producing 156 horsepower, which will complement the line of diesel engines that carry over and help make the Sprinter the first cargo van to meet the upcoming Euro VI emissions standards. Additionally, a lower ride height is said to improve fuel economy and should improve handling while aiding ingress and egress for both people and cargo.
In terms of styling, the Sprinter's new face also looks more like the current line of Mercedes-Benz passenger cars. This includes a more upright grille along with changes to the hood, headlights and bumper that lend it a closer kinship to models like the CLS-Class and the updated E-Class. The Sprinter will offer both halogen and HID headlights, while the latter will get LED running lamps and offer Highbeam Assist. The images shown here only reveal the exterior from front angles, but it looks like few, if any, changes have been made to the rear of the van. Interior upgrades include a thicker steering wheel, a new shift lever and the latest in audio, navigation and entertainment systems. Scroll down for the official press release for the new Mercedes-Benz Sprinter.