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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

Recharge Wrap-up: Volvo's efficient truck concept, Tesla's updated mobile charger is cheaper

Mercedes-Benz plans to equip its gasoline-powered cars with particulate emissions filters, just like its diesel vehicles. Claiming to be the first automaker to apply the technology to gasoline motors, successful testing in the S500 led to the decision to expand the use of these filters. This announcement coincides with a $3.35 billion investment in clean diesel technology, including a new four-cylinder engine that adheres to strict emissions guidelines. It's not clear when Mercedes will begin including the filters on its gasoline vehicles, or if it intends to use them outside of Europe. Read more at Green Car Reports. Tesla has updated its mobile charger and given it a lower price. The 40-amp "Mobile Connector Bundle" – which used to sell for $650 – is now priced at $550 with two adapters and a storage bag, with an available $520 version offered without the adapters. Tesla's product description reads, "The Corded Mobile Connector has an integrated 240 volt 50 amp rated plug for high power output. A seamless design provides a low profile connection, allowing for use with covered outdoor outlets." Read more at Electrek. Volvo has developed a new truck concept that reduces fuel consumption by more than 30 percent. The modified Volvo FH 420 long-haul truck, simply called the Volvo Concept Truck, features 40 percent better aerodynamic efficiency, a weight reduction of about 4,400 pounds, and tires with lower rolling resistance. The truck's rear view mirrors have been replaced by cameras, which, in addition to reducing drag, also improve safety through better visibility. While the research vehicle won't reach market as-is, some of its aerodynamic features have already been included in real-world applications, with more to come as Volvo aims to improve the efficiency of its trucks by 50 percent. Read more at Green Car Congress, and in the press release below. Volvo Trucks' new concept truck cuts fuel consumption by more than 30% Almost one-third lower fuel consumption. Volvo Trucks' new concept vehicle shows how it is possible to drastically boost productivity in long-haul operations. Among the secrets behind these remarkable fuel savings are aerodynamic design and lower kerb weight. With support from the Swedish Energy Agency, Volvo Trucks has developed a new concept vehicle, the Volvo Concept Truck. It is the result of a five year long research project aimed at creating more energy-efficient vehicles.

Paul di Resta returns to DTM with Mercedes

Some drivers manage to make the transition from one form of motor racing into another, and some run into trouble. Take Paul di Resta, for example. The promising young Scottish driver dominated Formula 3 racing in Europe in 2006, then moved over to Germany's hugely competitive DTM touring car series where he finished second in 2008, third in 2009 and first in 2010. But things didn't go as smoothly for Paul - cousin to retired Indy champion Dario Franchitti - when he moved in to Formula One with the Force India team.
In three years on the grid, he failed to score a single podium finish. Little surprise, then, that Force India opted not to renew his contract for this season. Left without a ride, di Resta is now going back to DTM with longtime supporter Mercedes-Benz, testing the new C-Class touring car today in Portugal. It's good news for Mercedes, which is celebrating 120 years in motor racing this season and, with 2005 champion Gary Paffett also on board, can now count two former champions on its DTM roster.
We wouldn't count Paul out of F1 for good, though. When he won the DTM title four years ago, he was also moonlighting as Force India's test driver, and we wouldn't be surprised to see him pull similar double-duty with the Mercedes F1 team (or another Benz-powered outfit) this year before spring-boarding back into grand prix racing in the future. At 27 years old, he may not have been the youngest driver on the grid this year, but he's still got a good few years ahead of him.