2007(07)sl550 Navi Prem Pkg Xen Sirius Keyless Go Wood on 2040-cars

Auto blog

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Race Recap: 2015 Hungarian Grand Prix is Magyar for 'What a race!'

Every driver on the Formula 1 grid dreams of taking home the silverware, but only one driver each year can do it. Barring disaster in 2015 it looks like it's going to be Lewis Hamilton. The Brit has been so dominating at the front of the grid on Saturday, we can't see how he'll miss out on winning the second annual FIA Pole Position Trophy. That's the accolade introduced last season in another manufactured attempt to give drivers something to work for on Saturday, since the FIA felt leading into the first corner didn't have the pull it used to. Hamilton took his ninth pole of the season in Hungary for Mercedes-AMG Petronas with a crushing lap that put him almost six tenths ahead of his teammate Nico Rosberg in second. All Hamilton needs is one more spot at the top of the grid this season, and he's the Pole Position trophy winner. Thrilling stuff. Behind Rosberg the gaps stayed smaller, Sebastian Vettel in the Ferrari a little more than a tenth behind Rosberg, Daniel Ricciardo in the Infiniti Red Bull Racing less than four one-hundredths behind Vettel. We feel almost as vexed watching Kimi Raikkonen as he feels driving – he's finally got a good Ferrari, now he can't get a good weekend. The front wing broke on his car in Free Practice 1, then a water leak in Free Practice 3 robbed him of setup time on the soft tire. He lines up in fifth about two tenths behind Ricciardo. The slow, tight Hungaroring didn't agree with the Williams chassis, Valtteri Bottas the first of the Grove team drivers in sixth, his teammate Felipe Massa two places back. Between them is Daniil Kvyat in the second Red Bull in seventh. Teenager Max Verstappen put in a good showing in the Toro Rosso to grab ninth, while Romain Grosjean in a wriggling, squishy, sliding Lotus classified his appearance in Q3 at all as "a miracle." As for the race that followed, we don't expect to see another like it for a long time – it was the real thrilling stuff, one shock after another. The drama began after the first parade lap, when Felipe Massa lined up out of position and the start was aborted. The drivers did another parade lap, then lined up with everyone in place. Mercedes got swamped as soon as the lights went out. Vettel ran around both of them and led the race into the first turn, Raikkonen had come from fifth to third by Turn 1, then got the inside line on Rosberg through Turn 2 to take second place.

2015 Malaysian F1 GP springs hot, humid surprises [spoilers]

In the two weeks since Australia both Mercedes and Ferrari spoke of the improved performance from their respective cars. In Malaysia, Ferrari showed it. Lewis Hamilton still put his Mercedes-AMG Petronas on pole position, but Sebastian Vettel got within two whiskers of the Brit, lining up second just 0.074 behind. Afterward, Vettel said Ferrari could win the race if everything went well. But in qualifying we didn't know how much of Ferrari's performance was truly down to the car and how much was down to the wet weather that struck near the beginning of Q2. The rain didn't hamper Nico Rosberg's run – the German said "I just didn't drive good enough" – and he took third spot in the second Mercedes-AMG Petronas. Showing what the Infiniti Red Bull Racing chassis can do when the power unit is working properly, teammates Daniel Ricciardo and Daniil Kvyat grabbed fourth and fifth. Whippersnapper Max Verstappen, in his second race, qualified in sixth with an excellent drive through the rain; just 0.030 behind Kvyat, he said he could have got fifth if he hadn't had a running problem with his brakes. Williams head of vehicle performance Rob Smedley said he wouldn't complain about Mercedes' advantage, but Felipe Massa has spent the whole season so far banging the alarm about Ferrari's pace. He says Williams has lost its straight-line advantage, part of the reason the first Grove car is back in seventh, while Valtteri Bottas is in eighth. Between them was Romain Grosjean in the Lotus, but he got dropped two positions for a pit-lane infraction in Q2, so he'll be tenth. Ahead of him is Marcus Ericsson in the Sauber, who would lead the charge to turn in another surprise for the Swiss team. But the real surprise came from the Scuderia Ferrari, who, on a bright, sunny day proved that they don't need to add water for race-winning pace. While Hamilton got made usual awesome start at the lights, Vettel channeled that other famous German Ferrari driver and immediately cut across the track to intimidate Rosberg, maintaining his second place position into the first turn. Arguably the race-winning move came three laps later at that same turn, when Ericsson plunged in too fast and swapped ends, beaching the rear of his Sauber in the gravel trap. The safety car came out when the recovery truck emerged to retrieve the Sauber, and nearly all of the front-runners took to the pits to swap out of the medium tires. Vettel, however, didn't.