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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Paul di Resta returns to DTM with Mercedes

Some drivers manage to make the transition from one form of motor racing into another, and some run into trouble. Take Paul di Resta, for example. The promising young Scottish driver dominated Formula 3 racing in Europe in 2006, then moved over to Germany's hugely competitive DTM touring car series where he finished second in 2008, third in 2009 and first in 2010. But things didn't go as smoothly for Paul - cousin to retired Indy champion Dario Franchitti - when he moved in to Formula One with the Force India team.
In three years on the grid, he failed to score a single podium finish. Little surprise, then, that Force India opted not to renew his contract for this season. Left without a ride, di Resta is now going back to DTM with longtime supporter Mercedes-Benz, testing the new C-Class touring car today in Portugal. It's good news for Mercedes, which is celebrating 120 years in motor racing this season and, with 2005 champion Gary Paffett also on board, can now count two former champions on its DTM roster.
We wouldn't count Paul out of F1 for good, though. When he won the DTM title four years ago, he was also moonlighting as Force India's test driver, and we wouldn't be surprised to see him pull similar double-duty with the Mercedes F1 team (or another Benz-powered outfit) this year before spring-boarding back into grand prix racing in the future. At 27 years old, he may not have been the youngest driver on the grid this year, but he's still got a good few years ahead of him.

Race Recap: 2015 Canadian F1 Grand Prix is better behind the front

As of Saturday afternoon in Montreal, Canada, it was all about the number four. Lewis Hamilton put his Mercedes-AMG Petronas on pole position for the fourth time at the Circuit Gilles Villeneuve, and now his tally of pole positions matches his race number: 44. Nico Rosberg lines up beside him, which is the fourth time that particular one-two combo has occurred this season. Ferrari spent three engine development tokens to try and close the gap to Mercedes, Kimi Raikkonen making the most of it with third position on the gird. His teammate Sebastian Vettel got the worst of it, however, when the MGU-K unit failed during Q1, leaving him 160 horsepower down and out at the first hurdle. Valtteri Bottas put a revitalized Williams on the grid at fourth, ahead of a Lotus lockout of the third row with Romain Grosjean leading the way in fifth, Pastor Maldonado just beside. Nico Hulkenberg got the first Sahara Force India into seventh – the team is still waiting on the upgraded B car that should be available for Austria – ahead of Daniil Kvyat in the first Infiniti Red Bull Racing and a "pissed off" Daniel Ricciardo in the second Red Bull. Sergio Perez made it two Force Indias in the top ten, a welcome result from a team performing below expectations of late. When the lights went out, at the very front it was much ado about not that much at all. Hamilton got away clean and stabbed across the track to close the door for Rosberg, giving Raikkonen a chance to take the inside line into Turn 1 in an attempt to clear Rosberg for second place. That didn't happen, leaving the two Mercedes' to run in grid position for the entire race. It wasn't boring – Rosberg stayed close, rubber-banding the time gap to the leader from a little more than one second to just under four seconds, and Montreal is famous for race-rearranging safety cars and on-track incidents. But none of those occurred, so Hamilton crossed the line 2.285 seconds ahead of Rosberg after 70 laps to earn his fourth victory in Canada and the first-ever victory for the Brackley, UK-based Mercedes team. Valtteri Bottas drove his Williams to third position, the first podium place for the team this year and a welcome salve to heal the team's wounds from a poor showing in Monaco. That placing came courtesy of being in the right place at the right time, which was not far behind Raikkonen when the Ferrari driver spun at the hairpin on Lap 28 after his first pit stop.