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Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

Weekly Recap: Mercedes continues the pseudo-coupe craze with AMG-tuned CUV

But as BMW's X6 has demonstrated, sport sells in in the crossover segment, and Mercedes is giving the people what they want. BMW proved there is a market for crossover utility vehicles designed to look like coupes – as much as a vehicle with four doors and noticeable ground clearance can look like a coupe, anyway. Now comes the reply from Mercedes-Benz: the GLE Coupe. The rakish crossover is a harbinger of things to come from Mercedes, as it begins the company's transition to a new nomenclature and marks the debut of the AMG Sport line. It also continues the recent coupe craze. Designers from many automakers, like Nissan and Volkswagen, have increasingly turned to swoopy, dramatic styling to make utility vehicles and sedans seem more desirable. By revealing the GLE 450 AMG Sport model first, Mercedes is clearly hoping to cast the GLE Coupe as a sportier, lifestyle-oriented alternative in its lineup of beefy crossovers and SUVs. Mercedes used the word "sport," or a variation of it, 53 times in its press release, so uh yeah, it's sporty. It's not an empty promise: Benz means business with the AMG Sport line. This GLE Coupe gets a 3.0-liter biturbo V6 rated at 362 horsepower and 384 pound-feet of torque paired with Mercedes' new nine-speed automatic transmission, and it runs with 4Matic all-wheel drive. Specs on the other GLE Coupe models were not disclosed. But as BMW's X6 has demonstrated, sport sells in in the crossover segment, and Mercedes is giving the people what they want. After all, more than 260,000 people have bought X6s since 2008, and Mercedes wants a piece of that. From certain angles, the GLE Coupe even looks vaguely like an X6. "This is really a vehicle that is all about status," said Dave Sullivan, product analysis manager for research firm AutoPacific. "You can buy a SUV that doesn't have the inherent qualities of a SUV, such as cargo hauling. People will likely be drawn to the looks. Coupes are all the rage." BMW, however, isn't running from the fight, and the updated 2015 X6 is arriving in showrooms this month. It also added a smaller sibling, the X4, to its coupe-crossover stable in July. The GLE Coupe arrives next year, though Mercedes hasn't specified exactly when it will hit showrooms from the factory in Alabama, or specified details on the rest of the non-AMG Sport models. In 2008, it was surprising the X6 was a hit. In 2015, it will be even more surprising if the GLE Coupe isn't.

Daimler exec hypothetically discusses 3-cylinder engines for small hybrids

Is three the magic number of cylinders for Mercedes-Benz parent Daimler and its efforts to build smaller powertrains for its compact hybrids? Potentially, yes, the German automaker could see the need for three-cylinder mills, Automotive News reports. The company doesn't have any plans for them as of yet, though. Daimler executive Bernhard Heil talked with Automotive News about the challenges of using four-cylinder engines in a front-wheel-drive setup and said that three-cylinder engines could work in transverse-mounted powertrains for hybrid cars. For now, though, the company doesn't actually have any plans to go in that direction, Mercedes-Benz spokesman Christoph Horn said in an e-mail to AutoblogGreen. Horn wrote that Heil "actually said that if ever MB would use a three-cylinder engine than [it would be] in a configuration where space is restricted, such as when using a hybrid power train in a compact car." Of course, the only compact "hybrid" that Mercedes-Benz has is the 2015 C-Class, but that refers to the "hybrid" body is made of 48-percent aluminum, up from the current nine percent, as well as steel. It has nothing to do with the powertrain. Beyond that, there's always the Mercedes-Benz S500 Plug-in Hybrid that the company unveiled at the Frankfurt Motor Show last fall, but that model, which will debut in Europe later this year and arrive stateside next year, has a 3.0-liter turbocharged V6 and an 80-kilowatt electric motor that propels the plug-in from 0 to 62 miles per hour in 5.5 seconds. Not exactly three-cylinder territory, that.