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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

2021 Mercedes-Maybach GLS 600 First Drive | Fat cat money

ANN ARBOR, Mich. — Do you like the Mercedes-Benz GLS-Class, but just donÂ’t think itÂ’s fancy or expensive enough as it is? Maybe the AMG version is too audaciously sporty or you'd prefer a completely different flavor of garish. Maybe you donÂ’t want to be seen driving the GLS at all. If youÂ’re looking for the perfect GLS to be driven in, but need to make sure you look more like the type of fat cat to blow money on lavish, boozy dinners and decorative fountains than the pro baller who splurges on a home gym and tennis courts, Mercedes finally has the giant SUV just for you: the Mercedes-Maybach GLS 600. Is this tongue-in-cheek straw man in any way indicative of an actual Maybach owner? Who knows. We can barely comprehend how rich someone might be who can afford this $161,525 ultra-luxury SUV (before any options) let alone actually know someone of such largesse. Nevertheless, the GLS upon which it's based is certainly no stranger to us. We first drove the GLS 470 in Austria's Tyrolean Alps, sampled the AMG GLS 63 in the Columbia River Gorge, and nominated its bouncy E-Active Body Control suspension for AutoblogÂ’s 2020 Technology of the Year Award. Most of the same ingredients are present in the Maybach 600, but just one look at this two-tone luxury liner requires you to rethink the scope of what the GLS can do. While the overall body style looks more or less the same, there was no mistaking our tester for an ordinary GLS, or even an extraordinary AMG model. The two-tone paint — Lunar Blue Metallic below, and Iridium Silver Metallic from the beltline up — shouts to passersby (in an aristocratic German accent, presumably) that thereÂ’s something different going on here. The optional wheels, which get their own Maybach design, measure an absolutely massive 23 inches. Perched on the nose is the nearly extinct Mercedes hood ornament. The final giveaway comes when you move in a little closer and see the Maybach badging on the grille, tailgate and D-pillars. But seriously, that paint job is something else. The exterior doesnÂ’t quite do justice to what awaits within. The driverÂ’s door opens to a rich, inviting and clearly technologically advanced cockpit. The dual screen dash housing the instrument panel and infotainment touchscreen is becoming familiar from GLS down to GLA, as are the multitude of controls on the wheel and center console with which one can easily interact with them.

Mercedes-AMG GT S aggressively priced at $129,900*

Just a few days ago we brought you leaked information regarding pricing for Mercedes' new flagship supercar. Now the German automaker has confirmed that the new Mercedes-AMG GT S will indeed retail for $129,900 (*plus a $925 destination charge). That may seem like a big chunk of change, and by most standards it is. But it starts to fall into reasonable territory when you put it into context. For one thing, it's not the most expensive Mercedes – not by a long shot. The previous SLS AMG fetched around $200k, and most anything else at the top of the AMG range – like the S63, SL63, G63 or GL63 – will set you back more than the new GT S, and don't even get us started on anything with the V12 and the number 65. The new Maybach S600 will set you back nearly $190k, and that bonkers G63 6x6 goes for over half a million. As for its rivals, the pricing places the AMG GT S right on pace with the Porsche 911 GT3 (whose 475 horsepower the Benz neatly trumps with 503 hp) and a good $20k less than the more powerful 911 Turbo. It also comes closer to the $115,900 that Audi charges for an R8 with a V8 than the $153,900 it gets for the ten-cylinder version, although the Benz edges closer to the latter in terms of output. The pricing does make it a fair bit more expensive than even the top end of the Jaguar F-Type range, which (short of the Project 7 speedster) maxes out at under $100k for the R model. Contrary to its predecessor and the SLR that came before, however, Benz is wisely staying out of Ferrari/Lamborghini/McLaren territory this time around. In short, Mercedes has clearly weighed its pricing strategy carefully. But if $130k is still too rich for your blood, the less potent base Mercedes-AMG GT will follow in the spring of 2016 with less power (quoted at 456 hp) and with a list price that's yet to be announced but promises to be a fair bit lower. In the meantime, deliveries of the GT S are scheduled to commence in April of this year. MERCEDES-BENZ ANNOUNCES PRICING ON ALL-NEW MY2016 MERCEDES-AMG GT S New Sports Car to Start at $129,900* January 23, 2015 - MONTVALE, NJ With the new Mercedes-AMG GT model range, the Mercedes-AMG sports car brand is moving into a new segment. As the second sports car developed entirely in-house by Mercedes-AMG, the GT has everything you would expect from an authentic Mercedes-AMG, from the characteristic styling, thoroughbred motorsport technology to the optimum weight distribution.