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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

First Mercedes B-Class Electric Drive rolls off line, coming to US soon

Mercedes-Benz is about to give Americans another choice of battery-powered vehicle. Offering more all-electric range than the Nissan Leaf or BMW i3, and with a smaller price tag than the Tesla Model S, the B-Class Electric Drive is officially set to arrive in the US this summer. Indeed, the first examples have begun rolling off the production line in Rastatt, Germany. Featuring drivetrain parts from Tesla Motors, the luxury compact hits all the performance parameters mentioned during its debut at last year's New York Auto Show. For a refresher, that's a single-charge range of 200 kilometers (124 miles) along with a 0-to-100 kilometer-per-hour (62 mile-per-hour) sprint in a respectable 7.9 seconds. These achievements comes courtesy of a 28-kWh lithium battery located in the floor of the passenger compartment and a 132-kW (177-horsepower) motor powering the front wheels. Torque specs for the unit seemed to have increased somewhat and are now given as 340 Newton meters (250.77 pound-feet). It boasts an 11-kW charger and can add as much as 62 miles of range to a deleted battery in an hour and a half. Sadly, it is not Supercharger compatible. The B-Class Electric Drive, which is built on the same production line as the gasoline-powered version, is going to go on sale in Europe around the end of the year and will also come in a right-hand drive version for other markets in 2015. Although pricing has not yet been announced, Mercedes execs expect it to be quite competitive with the BMW i3. Scroll below for the press release (Google translated from German). Model offensive: Mercedes-Benz launches first major series for electric cars - the start of production at Mercedes-Benz in Rastatt: B-Class Electric Drive begins For the first time large-scale production of Mercedes-Benz models with internal combustion engine and electric drive on the same line Stefan Abraham: "With the B-Class Electric Drive we are expanding our production portfolio at the Rastatt plant is a highly innovative drive variant." In the Mercedes-Benz plant in Rastatt today through the first B-Class Electric Drive off the line. This makes Mercedes-Benz models are produced with internal combustion engine and electric drive on the same line at the site for the first time. The B-Class Electric Drive is based on the Mercedes-Benz front-wheel drive architecture of the new Mercedes-Benz compact car generation and uses the modular component kit.

Mercedes-Benz Concept GLA gets official ahead of Shanghai

Mercedes-Benz has something special planned for the Shanghai Motor Show - a new CUV concept that we first saw when it leaked on the internet yesterday. The GLA Concept compact crossover will hit the show stand with a turbocharged 2.0-liter four-cylinder engine producing 208 horsepower and 258 pound-feet of torque mated to a seven-speed dual clutch transmission and 4Matic all-wheel drive, and likely previews a new production model that we've already spotted testing.
That's not news, but the laser-based headlamps with video-projecting capability certainly are. Mercedes-Benz says the array can project any image or video onto a screen, which is handy since there are a pair of HD cameras mounted to the roof rack. The cameras can be removed and taken with you on all sorts of adventures. The lamps also feature a visible cooling system comprised of a series of fans, and the system helps give the headlights their "sparkle" effect.
Step indoors and the GLA offers up the interior of a high-quality crossover, complete with contrasting leather and plenty of aluminum. The automaker says the cabin was inspired by saddle craftsmanship with "more than 65 feet of hand-stitched seams to hold the raw edges of the leather together."