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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Mercedes-Benz C-Class scores well in TUV lifecycle analysis

Mercedes-Benz drivers and treehuggers don't always go hand in hand, but, like a lot of other companies, the German automaker is looking to boost its green cred. This time, it's all about the car's lifecycle carbon footprint. The Daimler AG unit is using its new C-Class sedan as an example of how it's making progress in that department. Mercedes-Benz, citing the inspection authority TUV Sud, says the 2015 C-Class has a 10-percent lower lifecycle carbon footprint than its 2014 predecessor, based on driving about 125,000 miles over the life of the car. About 95 percent of the car (by weight) is recyclable, slightly higher than the average for most vehicles, and the model has upped its amount of recyclable materials up by 23 percent and increased its use of "natural materials" by 55 percent. Better aerodynamics also helps things out on the fuel-economy front, Benz says. Taking a longer view, the 2015 C-Class's carbon footprint is 28 percent better than the 2007 version that launched the vehicle line. The 2015 C-Class hasn't received a fuel-economy rating from the US Environmental Protection Agency, which tagged the 2014 C350 with a combined fuel-efficiency rating of 24 miles per gallon from its 3.5-liter 6-cylinder engine. Check out Mercedes-Benz's press release below and find the Autoblog First Drive impressions here. TUV Environmental Certificate: The new C-Class makes its mark with an exemplary life cycle assessment Stuttgart, Mar 28, 2014 The C-Class sets efficiency benchmarks for its class, helped by an intelligent lightweight concept, excellent aerodynamics and new, frugal engines. The neutral inspectors from the TUV Sud technical inspection authority have confirmed the high level of environmental compatibility of the new Mercedes-Benz C-Class. Besides a sensuous, clean-cut design, a top-class interior and a host of technical innovations, the premium saloon also boasts an exemplary life cycle assessment, which is why it has been awarded the Environmental Certificate in accordance with the ISO 14062 standard. Professor Dr. Herbert Kohler, Chief Environmental Officer at Daimler AG: "Our engineers have pulled out all the stops in an effort to lower fuel consumption while at the same time further accentuating the car's sporty character. By employing an intelligent lightweight design with a high proportion of aluminium, for example, it has been possible to make the new C-Class up to 100 kilograms lighter than its predecessor.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.