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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

New details emerge on forthcoming Mercedes-Benz SLC

Last we heard, the Mercedes-Benz SLC had been put on indefinite hold, but now Car Magazine is reporting that the Porsche 911-fighting "Baby SLS" coupe could be on sale by 2015. Riding on a modified SLS AMG chassis, the smaller and lighter SLC could be priced in the sub-$100,000 price bracket.
We'd already heard that the new car would feature conventional doors (instead of SLS-like gullwing doors), but this report focuses on some of the possible powertrains Mercedes-Benz is likely to use. At launch, the SLC could offer a pair of V8-powered models - a 485-horsepower SLC and a 585-hp SLC S - both being powered by a 4.0-liter twin-turbo V8. About a year after launch, a new V6 model could emerge giving the SLC an estimated 333 horsepower and its lowest price point.
It also sounds like the car's name hasn't been completely finalized as some people within Mercedes are favoring a return of the SLR name.

Win a car while supporting a charity this holiday season

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze.  The leaves have fallen, there is a crispness to the air and there have already been multiple forecasts of snow, which can only mean one thing: We're coming up on Christmas. While you've been busy thinking about what kind of gifts you're going to give your loved ones, we here at Autoblog have been deciding which dream car we'd like to see in our driveway on Christmas morning. A car for Christmas does seem a bit extreme and expensive, but thanks to these Omaze sweepstakes, it doesn't have to break the bank. Here are the current sweepstakes we'd like to win this holiday season. Win a DeLorean DMC-12 - Enter at Omaze James Riswick, West Coast Editor: Let me be clear, the DeLorean is a pretty terrible car. Its speedometer doesn't even go up to the fabled 88 mph. Seriously, look at the pictures: tops out at 85. Also, who services a DeLorean? And how much would it cost to maintain one? $AlloftheMoney or just $MostoftheMoney? So owning it could be a total headache, but at least by winning one through Omaze, you'd be relieved of the financial burden of buying one in the first place. You'd also get the chance to own one of the most iconic cars of all time, one that transcends car enthusiasm and is instantly recognizable by everyone as the "Back to the Future" car. Plus, "everyone" doesn't know that the DeLorean was actually a pretty terrible car. So, I already own James Bond's car from 1995, why not Doc Brown's from 1985? Win a 2021 Bentley Bentayga V8 - Enter at Omaze Eddie Sabatini, Production Manager: Why am I choosing a +$200K Bentley SUV? Because even if I could afford one I'd never be able to wrap my head around spending money on one. So why not try to win one by donating what I can afford to a good cause? I first saw the Bentley Bentayga up close and personal at the Frankfurt Motor Show (I forget which year but I'll never forget this SUV). And although it looks like the Bentayga Omaze is offering up doesn't have the opulent tailgate setup I fell in love with when I saw it in Frankfurt, I'd still enter to win. Win a 1968 Mercedes-Benz 280SL Pagoda - Enter at Omaze Byron Hurd, Editor: Few automotive marketing efforts stick out in my head more than the Mercedes-Benz holiday spots and magazine placements.