2003 Mercedes Benz Sl55 Amg Convertible Navigation Supercharged on 2040-cars

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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Mercedes sues Ferrari-bound F1 engineer for stealing secrets

Mercedes is suing one of its Formula One engineers, one Benjamin Hoyle, claiming he was planning to take sensitive data to a competitor. An experienced powertrain engineer, Hoyle came to Mercedes AMG High Performance Powertrains in 2012 with previous experience at Prodrive and Cosworth. One of four team leaders at the company, Hoyle headed up the performance application department until he notified his employers of his intention not to seek renewal of his contract that expires at the end of this year. Once they found out that Hoyle was switching to Ferrari, the higher-ups at Mercedes reassigned him to other, less sensitive duties, however Hoyle was reportedly discovered accessing race reports and other sensitive data relating to the performance of the team's engines. In response, Mercedes has filed suit against Hoyle, claiming that he "and potentially Ferrari have gained an unlawful advantage." The German automaker is seeking the return of all documents and the payment of its legal fees. It also seeks to prevent Hoyle from working for another F1 team throughout next season. Mercedes AMG High Performance Powertrains is the Daimler's F1 engine division. Based in Brixworth, UK, it was founded back in 1983 together with Ilmor before Mercedes bought it outright. Aside from the company's own works team, the outfit this year powered Williams, Lotus, and Force India, and previously worked with McLaren as well as Sauber. This is not the first time that a case of industrial espionage has emerged in F1. A similar controversy erupted in 2007 surrounding engineers Nigel Stepney and Mike Coughlan. The highly publicized incident became known as "Spygate" or "Stepneygate" and involved the illegal sharing of secrets between Ferrari, McLaren, and Renault. News Source: BloombergImage Credit: Martin Meissner/AP Government/Legal Hirings/Firings/Layoffs Motorsports Ferrari Mercedes-Benz F1 industrial espionage

Mercedes-Maybach G650 Landaulet is the ultimate safari machine

Update: A Mercedes representative has informed us that the Mercedes-Maybach G650 Landaulet will not be available in the United States. The text has been updated to reflect this. Vehicles such as the Mercedes-Benz G63 AMG 6x6 and G500 4x42 are all well and good, but they have one key issue: They simply aren't extravagant enough. Now we know that sounds insane because one of those vehicles has six driven wheels and the other is available in tennis-ball green. But they must not be decadent enough because Mercedes went a step further with the new Mercedes-Maybach G650 Landaulet. While the most obvious change here is the soft-top, which will make this perfect for the wealthy to view wildlife on private safaris, we should start under the hood. The previous two monster G-Wagens made do with lowly V8s. This one features a twin-turbocharged V12 making 630 horsepower and 738 lb-ft of torque. Like its predecessors, this G650 uses a four-wheel-drive system with front, center, and rear differential locks, and sends power to solid portal axles front and rear. These axles move the differential and drive axles above the wheel centers for additional ground clearance. Inside, the rear passengers will be in the lap of luxury, even while the driver is navigating particularly harsh terrain. The soft top can be electrically raised or lowered, as can a glass partition to the driver's compartment. The two individual rear seats can be fully reclined, and leg rests deploy from below, taking full advantage of the truck's long wheelbase. This would likely make for an amazing vehicle for stargazing. The passengers also have access to folding tables, 10-inch LCD displays, and heated, cooled, and illuminated cup holders. Only 99 of these G650s will be built. Mercedes will show the SUV at this year's Geneva show, and it will hit the market this fall. Mercedes hasn't announced pricing, but expect it to be exorbitant. Not that matters for American buyers, since a Mercedes representative told us it won't be offered in the States. For buyers in countries where the G650 will be available, they will have the option of four interior color schemes, three soft-top colors, and four paint hues. Related Video: