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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Mercedes-Maybach GLS prototype caught testing with its big new grille

The new Mercedes-Benz GLS is a massive tech fortress on wheels, so the Maybach GLS is bound to be a massive tech castle. Last we heard from the gigantic Benz SUV was that it was going to be built at Mercedes’ Alabama plant. With a starting price expected to be around $200,000, itÂ’ll probably be the most expensive vehicle produced in the U.S. These spy shots give us an idea of what weÂ’re going to be looking at when the production SUV is finally revealed. Our first hint that this prototype is a Maybach is the grille. It looks suspiciously similar to the grille on the Vision Mercedes-Maybach Concept with all the vertical slats running down the big maw. Minimal camouflage is disguising the exterior for the most part, but we imagine Mercedes is hiding any of the gaudier parts of the car itÂ’d like to save for a big reveal. The exhaust outlets sure do look a bit different than the regular GLS, but the outside is generally the same as what we see today. As for the interior, thatÂ’s where most of the magic is expected to happen. A significantly overhauled look is inevitable, with the focus on even more luxurious materials than the most expensive norm-core GLS. A rear seat that's fit for a king or two is likely, along with Maybach-exclusive tech to boot. For now, we canÂ’t see in the heavily camouflaged and taped-off windows, leaving us to wonder about the luxury within. This Mercedes-Maybach is expected to compete with other massively expensive SUVs like the Bentley Bentayga or a fully decked-out Range Rover.  Everything thatÂ’s optional on the GLS should come as standard here, including the trick E-Active Body Control suspension. Look for a reveal coming in the not-so-distant future, as this prototype doesnÂ’t look terribly far from production to us. Featured Gallery Mercedes-Maybach GLS View 12 Photos Spy Photos Maybach Mercedes-Benz SUV Luxury

Autoblog Podcast #384

Episode #384 of the Autoblog podcast is here, and this week, Dan Roth, Steven Ewing and Chris Paukert talk about rumors that the Subaru WRX Concept styling may influence the next production model, the 2015 Chevrolet Corvette Z06, and Chris' time with the 2015 Lincoln MKC. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #384: Topics: Long-term 2015 Subaru WRX introduction Subaru WRX Concept styling may see production 2015 Lincoln MKC 2015 Chevrolet Corvette Z06 In the Autoblog Garage: 2014 Mercedes-Benz E550 Cabriolet 2014 Volkswagen Jetta SEL 2014 Chevrolet Corvette Stingray Hosts: Dan Roth, Steven Ewing, Chris Paukert Runtime: 01:34:21 Rundown: Intro and Garage - 00:00 Long-term WRX intro - 27:20 WRX Concept - 37:10 Lincoln MKC - 47:49 Corvette Z06 - 01:07:18 Q&A - 01:16:18 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Rumormill Chevrolet Lincoln Mercedes-Benz Subaru subaru wrx concept