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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Clark Gable's 1955 Mercedes-Benz 300SL Gullwing doesn't sell, then does sell for $1.85 million [UPDATE: w/video]

How much extra value does previous celebrity ownership add to of a car? Really, there's no way to know until the car in question hits the auction block and bidders start raising their hands. In the case of the 1955 Mercedes-Benz 300SL Gullwing you see above, the celebrity owner is none other than Clark Gable, who purchased it new. After Gable's death in 1960, the car changed hands a few times before settling with Charles Wood in 1975.
A high-dollar restoration was performed in 1989, and period accessories added by Gable himself were kept in place, including the Rudge knock-off wheels and Nardi steering wheel. Any Mercedes-Benz 300SL is worth a big chunk of money. In the case of Clark Gable's old Gullwing, the bidding stalled at $1.9 million here at the 2013 Barrett-Jackson auction in Scottsdale. As one of the 5000-series cars, this 300SL carried a reserve, and a bit of after-the-fact dealmaking saw the car change hands for $1.85 million.
You can see our high-res image gallery above, and the car's official auction description below.

Mercedes-Benz G500 4x4 is a 6x6-2 [w/video]

In terms of truly badass off-roaders, it doesn't get much cooler than the Mercedes-Benz G63 AMG 6x6. After all, the thing has three axles powering six wheels, not to mention an AMG-tuned V8 that makes the truck pretty much unstoppable. Call it an exercise in excess, if you will, but we call it super cool. And now, at the 2015 Geneva Motor Show, Mercedes is showing off a slightly less outrageous version of its insane off-roader, called the G500 4x42. And by "slightly less outrageous," we pretty much mean, "with one fewer axle." Sure, there have been some other changes, too – namely under the hood, where the AMG's twin-turbo 5.5-liter V8 has been removed in favor of a new, twin-turbo 4.0-liter V8, good for 422 horsepower and 450 pound-feet of torque. Off road, this thing should be a freaking beast. It can ford depths up to 39 inches, the approach angle is 53 degrees, departure is 54, and the breakover is 47. Talk about all-terrain. Plus, it looks freaking cool, with 22-inch wheels on 325/55-series tires (which can be swapped for a set of 18-inch wheels on 37-inch beadlock tires). We even love the lime green paint it wore upon debut, and are kind of sad the Geneva showcar is painted in this less-awesome silver. Either way, it's certainly a creation to behold. Check it out. Near-series show car G 500 4x42: The G-Class Squared Stuttgart, Feb 21, 2015 -- Only a G-Class can be better than a G-Class. This is the credo followed by the developers with the Mercedes-Benz G 63 AMG 6x6, and they are now stepping up a gear with the G 500 4x42. The basic recipe for this overcomer of everything is simple: take the superior all-wheel-drive powertrain including portal axles from the 6x6 – take away one axle – and blend it all with a newly-developed variable chassis and the series-production G-Class body. A large pinch of V8 power with 310 kW (422 hp), a set of 22-inch 325/55 R 22-sized wheels, carbon-fibre body parts and then just gourmet ingredients from the seductive designo Exclusive range for the interior – and the 5-star menu for all off-road enthusiasts is ready. A new addition to the extreme G-Class model family: the G 63 AMG 6x6 has a model brother in the form of the G 500 4x42. The near-series show car is a new highlight in the superlative-rich history of the G-Class and blends all the advantages of the model series.