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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Volvo S60 Polestar concept plays in the snow with Mercedes C63 AMG

Chris Harris took to a snowy stretch of tarmac to get a fingertips-on-the-wheel feel of the Volvo S60 Polestar concept. Harris says the turbocharged sedan with 508 horsepower and 424 pound-feet of torque - and a manual transmission - is "a study to see if Volvo can get back into the fast-car market." The Polestar S60 concept, one of which was already purchased for $300,000 by a private buyer, is still making the publicity rounds because even Volvo's Chinese owners realize that, as Harris says, "Volvo sold more cars because it made fast cars" like the old 850 T5 Wagon that stormed the British Touring Car Championship in the 1990s.
For reference, Harris compares the blue wonder to the Mercedes-Benz C63 AMG and its 487 hp and 442 lb-ft. The question is, were Volvo to get the price of a production version of the S60 Polestar to climb way down from its 200,000-pound sticker, could it be worthy competition to the established giants?
You can watch Harris divine the answer via a lot of drifting through the snow and a drag race in the video below.

Mercedes-Maybach Ultimate Luxury SUV concept shown in leaked images

Just days ago, we posted the interior teaser image Mercedes-Maybach released of its Ultimate Luxury concept due to be presented at the Beijing Motor Show. Now photos of the entire vehicle, inside and out, have leaked online courtesy of the manufacturer. Thanks to the concept's own microsite being live for a short while, we've gotten a good look of the concept. And it's not just a dressed-up GLS by any means, even if there might be a GLS platform underneath it all: It's a high-riding four door sedan with a clearly formed trunk instead of a traditional SUV shape. There's a big waterfall grille flanked by low, aggressive three-unit headlights, and the detailing is a combination of SUV cues and something a lot more luxurious. It's not easy to design a three-box sedan that's still recognizably an SUV. Inside, there's white leather and rose-gold detailing everywhere. But the big deal is the powertrain, which in the concept is all-electric. The all wheel drive is propelled with four electric motors, with a combined power output of 750 horsepower. The battery, said to be a flat underfloor design, is good for 80 kWh and an EPA range of over 200 miles, and the vehicle's top speed is limited to 250 km/h, or 155 mph. There's DC fast charging at up to 350kW, meaning that the range can be boosted by 60 miles in just five minutes, and induction charging is also available. All in all, the vehicle reminds us of the 2009 Lagonda Luxury Utility Vehicle concept, which was also created around a three-box sedan shape and also based on a Mercedes platform, GL-Class in that case. It did not yield a production version, but maybe the Vision Ultimate Luxury will. Related Video: Featured Gallery Vision Mercedes-Maybach Ultimate Luxury View 9 Photos Image Credit: Mercedes-Maybach Green Beijing Motor Show Maybach Mercedes-Benz Concept Cars Electric Luxury mercedes-maybach