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How Atlanta landed Mercedes-Benz

The first phone call came last spring. An international real estate company had a high-profile client that wanted to relocate its North American headquarters. The client, whose identity was confidential, narrowed the list of prospective sites to Texas, North Carolina and Georgia. Would Georgia officials be interested in a discussion? Behind the scenes, they worked for months to lure the company, touting lower housing prices and a relaxed pace of life. They arranged interviews with CEOs of other companies in Atlanta who could speak about the area's business climate and they augmented negotiations with key executives from a utility company and Atlanta-Hartsfield Airport. Ultimately, they were also offered a reported $40 to $50 million in tax incentives. Secrecy was vital. The intermediary and officials with the Georgia Department of Economic Development gave the project a code name that changed three times throughout the summer and fall, so that only a few people had access to the most basic information. It was called Operation Eagle. It was only in September that the Georgia officials learned the identity of the client, Mercedes-Benz, and only last week that Operation Eagle bore fruit when the company publicly announced it would relocate its North American headquarters from Montvale, NJ, to the north side of Atlanta. "They put themselves in a spot on the north side where millennials can live in the city, and people can live in the northern suburbs and raise a family," Tom Croteau, deputy commissioner of global commerce for the GDED, tells Autoblog. "And when you combine that with the business aspect of a lower-cost environment, that's what we were able to provide them, along with a long-term commitment to support them however we can." In the move, the company benefits from a location that's closer to a growing base of suppliers that work with German car companies in the Southeast, as well as closer proximity to ports in Brunswick, GA, that are some of the busiest in the country. Mercedes-Benz will bring 800 to 1,000 jobs to the area. In addition to the employment, Georgia benefits from another notch in its automotive belt. Atlanta is already home to Porsche's North American headquarters. Kia Motors has a major manufacturing facility in West Point, GA, and General Motors opened an information technology center in Atlanta two years ago that employs roughly 1,000 workers.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Mercedes G 500 4x4 is mighty mean and bright lime green

The Mercedes-Benz G500 4x42, finally ready to meet the crowds at the Geneva Motor Show, might just be the best factory-prepped expedition off-roader on the market, should Mercedes choose to build it. The short story is that some well-heeled admirers of the G63 AMG 6x6 said, "It's nice, but can you take it down a notch?" And by "notch" they meant "an axle." So the G500 4x42 gets just two portal axles instead of three, and a slew of other features. The 4x4 squared offers up a standard G-wagen body, but instead of the 5.5-liter twin-turbo V8 from the G63, there's a new 4.0-liter twin-turbo V8 with 422 horsepower and 450 pound-feet of torque. Compared to the standard G500, the track is 11.8 inches wider, the street-cred rims being 22-inchers on 325/55 R-series tires. When it's time to get dirty, they can be swapped for an optional set of 18-inch wheels with 37-inch beadlock tires. With that setup and the same wheelbase as the G500 LWB, ground clearance and fording depth are more than doubled to 17.7 inches and 39 inches respectively, the angle of approach goes from 36 degrees to 52 degrees and the angle of departure leaps from 27 degrees to 54 degrees. Breakover angle is bumped from 21 degrees to 47 degrees, a two-piece stainless steel undertray protecting the sensitive bits when you push it. The only parts that get a raised eyebrow are the carbon fiber wheel arches and bumpers, which might behave badly when they meet an immovable granite object. To escape the sensation of driving the Taj Mahal in urban environments, there's a twin spring-and-damper setup at each wheel. One of the spring-damper combos is electronically controlled and adjustable, and when called into action via the Comfort or Sport mode, takes control of wheel action; even when passive, it will kick in to automatically to stiffen the body if it detects evasive maneuvers. On top of all that, to remind you that you're in a Mercedes the interior is fitted out with Designo leather trim and diamond-quilted microfiber. Mercedes is going to gauge its Geneva reception before deciding to build it, a hurdle we're sure will be overcome. Car and Driver drove it and verified it's the real deal, with pricing - if it's built - speculated to land between the G63 AMG and G65 AMG. The press release below has all the details. Related Video: Near-series show car G 500 4x42: The G-Class Squared Stuttgart, Feb 21, 2015 -- Only a G-Class can be better than a G-Class.