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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

2015 Mercedes-Benz CLS400 [w/video]

Rocky IV debuted in 1985 but it was a few years later that I first watched it, on video. I loved every second of that terrible movie. I loved Drago's super-high-tech demonstration of punching power. I loved Rocky training in a Russian barn, with ropes, and yokes, and wagons. But mostly I loved Brigitte Nielsen. My 10-year-old brain sweated her impossible combination of curves and sharp edges, demure eyes, and sculpted bone structure. The perfect woman, but evolved by the power of the dark-hearted Soviet Union (or Denmark, whatever, I was ten). Red Sonja has a lot in common with the latest version of the Mercedes-Benz CLS, as I see it. Mercedes created a new market niche with its first four-door coupe, a sedan so well-proportioned, flowing, and femininely curved that it could pull off its inaccurate moniker. The third evolution of the CLS you see here has Nielsened up the shape into something altogether more angular and edgy, but like 1985's Brigitte, retains an undeniable sex appeal. It's a more opinionated piece of auto design than was the original CLS. And also a car that bifurcates the space between luxury coupe and luxury sedan. Ludmilla Drago would undoubtedly understand. Driving Notes For the base engine of a 4,200-pound car, the CLS400's two-turbo V6 does better than just get out of its own way. The full 354 pound-feet of torque is available way down at 1,600 revs, and plateaus until 4,000, giving you a fat band in which to call up power. Acceleration is available in the form of a quiet, gracious, but not aggressive push at just about every speed. From inside the cabin, the engine and exhaust noises are pleasantly rumbling, though muted. But do yourself a favor and try not to listen to the CLS tick over while standing around the driveway. When the car first pulled up in mine, warm from some 40 miles of highway, it still sounded an awful lot like a 2.0T on a mid-March morning. Not to belabor the Brigitte metaphor, but I found as much Neilsenian dichotomy in the ride and handling as I did the exterior styling. Especially with Mercedes' 4Matic system spreading out the grip, I found the CLS to be sharp when pushed, and rather excellent in terms of making quick corrections while under a cornering load. And yet, you've got to push through an initially soft suspension response to reach that hard edge. The CLS will initially resist being tossed around a winding backroad, but press on and she'll do as you ask.

2016 Mercedes-Maybach S600 First Drive

Imagine the audacity: during the salad days of the early 2000s, the company that invented the automobile – already synonymous with class-leading luxury – sought to further expand its portfolio by crashing the ultraluxury party. Going up against the likes of Rolls-Royce and Bentley, Mercedes-Benz traded its unmistakable Three-Pointed Star for a Mighty Mouse-like logo, exhuming a stately, long-dead German marque originally founded in 1909. The long-wheelbase Maybach 62 listed at an epic $360,000, while later spinoffs included curiosities like the nearly $700,000 Zeppelin, and a roofless, seven-figure limousine dubbed Laundaulet. By the time the financial bubble finally burst in 2008, the brand's fate was all but sealed, with US sales dropping into the double digits. It limped along another four years, but when the nameplate finally went kerplunk, it left behind it a trail of disappointed movers, shakers, moguls and rappers. The perfect postmodern metaphor for the brand's funeral pyre? Kanye West and Jay-Z's Otis music video, in which a perfectly fine Maybach is chopped and deconstructed, flames spewing out the tailpipes as it powerslides through an empty parking lot. Meet The (Sorta) New Boss Rising from the ashes of hubris is the 2016 Mercedes-Maybach S600, a recalibrated stab at high-end luxury with a startlingly similar, yet different, approach to its forbear. Like the last go, the new sled features a significantly longer wheelbase, which stretches 8.1 inches over the standard S600. Additional sound damping helps it claim the quietest rear cabin in all of production automobiledom, and posher trim bits include a rim of wood surrounding the reclining rear seats. Among the livery-focused special features is a rearview mirror-mounted microphone to amplify the driver's voice, an available rear fridge, and an executive seat package with folding tray tables. The super high-end hallmarks are there – a twin-turbo V12 dispatching sub-5 second 0 to 60 times, a stunning 24 speaker Burmester sound system, double-M branded silver plate champagne flutes, et al. – but the hyperinflated price tag is not. Starting at $189,350, roughly half the cost of the old flagship, the new Maybach isn't even the most expensive Mercedes-Benz you can buy. That distinction goes to the S65 AMG Coupe, which empties your coffers to the tune of $230,900.