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European automakers gear up for Brazilian production

Brazil is the place to be, apparently. Toyota has been investing in the South American country, as has BMW, which announced a $261 million investment in October 2012, on the heels of an Audi factory announcement in San José Chiapa. The high-end immigration is only set to continue, as Mercedes-Benz and Jaguar-Land Rover have both announced plans to set up manufacturing operations there.
Mercedes is the big news here, as its new facility will see the German manufacturer invest 170-million euros for production of its next-generation C-Class and upcoming GLA-Class. "Brazil is an important future market. With our local production we accept the challenge and take on the competition," noted Andreas Renschler, Management Board member for Production and Procurement at Mercedes-Benz Cars and Mercedes-Benz Vans. Production is expected to begin by 2016.
Jaguar-Land Rover, meanwhile, isn't so concrete in its plans. The news of its investment in South America comes from a job posting for a plant quality manager in Brazil that was picked up by the UK's AutoCar. "Portuguese language skills will be definite advantage" for interested candidates, according to the job listing. The want ad follows on the heels of remarks by Jaguar Land Rover's Dr. Ralph Speth, who said there are "very intensive discussions" with Brazil's government. Unlike Mercedes, there's no mention of which vehicles will be produced in South America, although AutoCar thinks the Freelander, sold in the US as the LR2, is a leading contender.

Did BMW really win the luxury car sales race?

As anyone who follows our monthly By The Numbers series already knows, the luxury car sales race in the United States was close all of last year as BMW, Lexus and Mercedes-Benz seesawed up and down for sales supremacy. At the end of the year, it was BMW on top of the standings with 346,023 total sales. Or was it? According to data released by Polk, comparing the actual number of vehicles registered between the three top luxury players in the US paints a slightly different picture. Polk's data suggests that only 335,259 BMWs were registered in 2015, compared to 340,392 Lexus models. Why the disparity? It's all a matter of timing. Actual end consumers buy new cars, in almost all cases, from a franchised dealer. BMW delivered 346,023 vehicles in 2015, but only 335,259 of them were registered by their new owners. Presumably, those 11,000 BMWs did (or will) end up registered in the driveways of consumers, but they hadn't before January 1, 2016. Lexus General Manager Jeff Bracken wrote in an email to Automotive News, "Luxury sales leadership as measured by vehicle registrations is important to Lexus as it represents actual consumers engaging directly with our dealers." Of course, it goes without saying that we'll be paying keen attention to the 2016 luxury car sales race as it unfolds. If it's anything like it was in 2015, it'll come down to the wire, and even then may not be entirely clear. Related Video: News Source: Automotive News - sub. req.Image Credit: Andrew Harrer/Bloomberg via Getty BMW Lexus Mercedes-Benz Car Buying Car Dealers Luxury luxury cars

First Mercedes B-Class Electric Drive rolls off line, coming to US soon

Mercedes-Benz is about to give Americans another choice of battery-powered vehicle. Offering more all-electric range than the Nissan Leaf or BMW i3, and with a smaller price tag than the Tesla Model S, the B-Class Electric Drive is officially set to arrive in the US this summer. Indeed, the first examples have begun rolling off the production line in Rastatt, Germany. Featuring drivetrain parts from Tesla Motors, the luxury compact hits all the performance parameters mentioned during its debut at last year's New York Auto Show. For a refresher, that's a single-charge range of 200 kilometers (124 miles) along with a 0-to-100 kilometer-per-hour (62 mile-per-hour) sprint in a respectable 7.9 seconds. These achievements comes courtesy of a 28-kWh lithium battery located in the floor of the passenger compartment and a 132-kW (177-horsepower) motor powering the front wheels. Torque specs for the unit seemed to have increased somewhat and are now given as 340 Newton meters (250.77 pound-feet). It boasts an 11-kW charger and can add as much as 62 miles of range to a deleted battery in an hour and a half. Sadly, it is not Supercharger compatible. The B-Class Electric Drive, which is built on the same production line as the gasoline-powered version, is going to go on sale in Europe around the end of the year and will also come in a right-hand drive version for other markets in 2015. Although pricing has not yet been announced, Mercedes execs expect it to be quite competitive with the BMW i3. Scroll below for the press release (Google translated from German). Model offensive: Mercedes-Benz launches first major series for electric cars - the start of production at Mercedes-Benz in Rastatt: B-Class Electric Drive begins For the first time large-scale production of Mercedes-Benz models with internal combustion engine and electric drive on the same line Stefan Abraham: "With the B-Class Electric Drive we are expanding our production portfolio at the Rastatt plant is a highly innovative drive variant." In the Mercedes-Benz plant in Rastatt today through the first B-Class Electric Drive off the line. This makes Mercedes-Benz models are produced with internal combustion engine and electric drive on the same line at the site for the first time. The B-Class Electric Drive is based on the Mercedes-Benz front-wheel drive architecture of the new Mercedes-Benz compact car generation and uses the modular component kit.