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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

2015 Austrian F1 Grand Prix switches to alternating current

It's called the Red Bull Ring, guests are welcomed by a statue of a leaping bull, and dominating its layout demands powerful cars that can run it hard. Perhaps all that aggression is what led both Mercedes-AMG Petronas cars to run off the track in the final qualifying session on their final hot laps, a little too aggressive on the charge. Lewis Hamilton was first into the gravel at Turn 1 when he lost his car under braking, but he was still fast enough to get pole ahead of teammate Nico Rosberg, who spun at Turn 8. Rosberg started second. Or perhaps it wasn't the red bull but the scarlet horse that caused The Silver Arrows to muck it up: Ferrari driver Sebastian Vettel had Mercedes' attention all weekend, and he'd line up in third just 0.355 off Hamilton's time. Williams truly rediscovered its power, Felipe Massa going fourth fastest, teammate Valtteri Bottas in sixth. Between them was newly-minted Le Mans winner Nico Hulkenberg, yet again – can we say that enough? – pulling the still-not-updated Force India to fifth place on the grid. Max Verstappen led the Renault-powered top-ten duo in his Toro Rosso in seventh, Infiniti Red Bull Racing driver Daniil Kvyat behind him in eighth. Kvyat, however, would start down the order because of a ten-place grid penalty for needing a fifth Renault engine. After that it's back to Mercedes Ferrari power, Felipe Nasr in the Sauber in ninth, Romain Grosjean in with Mercedes power in the Lotus in tenth – but fellow Lotus driver Pastor Maldonado actually started in tenth because of Kvyat's demotion. Before we get to the race, can we take a moment to talk about the shenanigans and gaudy penalties? Kimi Raikkonen waved the Ferrari flag in Canada after a season that's been full of "We didn't get it right this time," and we thought he was back. But no. In Austria the refrain returned, the Finn kicked out of Q1 after another miscommunication with the team – he qualified 18th. If the scenario plays to form, we'll now wait for team boss Mauricio Arrivabene to issue a clarification that suggests Raikkonen missed a step. Daniel Ricciardo parachutes ten spots back for the same reason as his teammate Kvyat, needing a fifth Renault power unit, dropping him to 18th on the grid and forcing him into a five-second time penalty when he comes in to pit.

AMG-powered Aston Martins still years away

After flirting for several years, Mercedes-Benz and Aston Martin have finally tied the knot. Just don't expect to see any offspring to result from the union for at least three or four years.
This according to Auto Express, which spoke with Daimler chief Dr. Dieter Zetsche at the Frankfurt Motor Show last week. AE reports that a new range of AMG-developed turbocharged V8s, transmissions and electrical components will make their way into the successors to the current V8 Vantage and DB9, but that these models are still a few years off.
Purists might balk at the thought of a Mercedes-powered Aston holding true to the brand's heritage. But while David Brown (for whom the DB range is named) may have steered clear of shoehorning in Detroit muscle into his cars, the entirety of the company's current range is powered by engines borrowing technology from Ford, and that arrangement seems to have worked well for Aston until now. And if you're still skeptical, look no further than Pagani and its AMG-sourced engines and you should have all the proof you need that the new relationship between Daimler and Aston could be a success.