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Audi considers a rugged SUV — maybe on the Scout platform

Audi engineers are formulating plans to possibly build a “super saloon” luxury off-roader SUV in 2027, It would compete in a segment that now includes the Land Rover Defender and Mercedes-Benz G-Class, according to a report in BritainÂ’s Autocar. According to Audi designer Marc Lichte, quoted in the story, the platform for the new model could be borrowed from the Volkswagen GroupÂ’s recently announced sister brand, Scout Motors, which is currently developing electric-powered concepts and prototypes. While Audi has developed a PPE (Premium Platform Electric) architecture for its base EV lineup, that would be replaced in the planned model with ScoutÂ’s ladder chassis to provide the steep departure angles and ground clearance needed to negotiate tough terrain, as well as with the latest generation of AudiÂ’s Quattro four-wheel-drive technology, Autocar reports. Audi is well into development of its Activesphere project, an enticing design blend of coupe and hatchback. The Activesphere uses PPE, co-developed by Audi and Porsche, and will appear in a production Audi product by the end of this year. Audi says. Beyond that, “I think there is space" for a rugged SUV in AudiÂ’s passenger car lineup,  Lichte said. “There is potential because there are only two premium players” in this particular segment" (Mercedes-Benz and Land Rover) “and I think there is a space for a third one.” The upscale Defender was by far Land RoverÂ’s best-selling car last year, with 66,805 sold, and the G-Class set a new sales record the previous year with 41,174 moved worldwide. Audi obviously would like to capitalize on this popularity of the rugged 4x4 segment. The proposed competitor, said Lichte, “will not look like a G-Class and it will not look like a Defender, I can promise you. It will be something else."

AMG could have a hybrid model on sale by 2020

European CO2 regulations are driving every carmaker to previously unthinkable solutions in order to reduce emissions. And so far those unthinkable solutions, like a turbocharged Ferrari, have been pretty good. AMG has its development eye on the year 2021, when EU regulations will include every car sold by Mercedes-Benz parent company Daimler when calculating fleet average emissions, and says that the deadline could mean a hybrid AMG by 2020. Those are the words of the company's R&D boss, Thomas Weber, to Autocar. Weber says a hybrid system right now wouldn't work only because AMG customers "wouldn't buy it." In five years, though, not only will the pressure have forced the situation, but the low-six-figure segment might also be populated by heresies like a diesel and hybrid Bentleys, and a hybrid or electric Porsche 911, to break the ice. Acceptance is coming down from the top via supercars like the McLaren P1 and Porsche 918, and up from the bottom with the near-term incorporation of electric turbos and e-boost systems. And whenever the German challengers to Tesla arrive, that will be another huge step to changing the public's mind. E-boost is what Weber said the division is looking at right now, perhaps like the kind in Mercedes' Bluetec Hybrid that employs an innocuous battery and motor. Regenerative braking would keep the battery charged. Weber said he likes it because it's proven, it's light, it's cheap, and it's already used in high-volume applications. But we would not be surprised to see a more robust implementation by the time 2020 gets here.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.