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Maybach could become Mercedes-Benz sub-brand

When you're arriving in a twin-turbocharged, twelve-cylinder Maybach limo, there's no reason you should ever have to be late. Except, maybe, to make a fashionable entrance. But up at the corporate level, the entire Maybach brand is being slowed down as critical decisions about its future are being undertaken.
Last week, we reported that a decision on what path Maybach would take going forward would be due at the start of next month, but the latest reports indicate that the timeframe has been extended as further options are being considered.
The previous options under consideration were twofold: either relaunch the brand with production outsourced to Aston Martin - which suddenly finds itself with excess production capacity - or shut it down completely. And those are still two very real options. Word has it that Aston has put together four concept cars for the Daimler brass to consider, all based on the next-generation S-Class platform (and thankfully not the old one).

Rosberg survives the Mexican mess | 2016 Mexican Grand Prix recap

Roughly ten messy laps defined the Mexican Grand Prix – five laps at the start and five at the end. Those laps included a couple of actual wrecks and a few more near wrecks that turned the entire day into chaos. To have any chance of winning the 2016 Driver's Championship, Lewis Hamilton needed to get his Mercedes-AMG Petronas across the finish line ahead of teammate Nico Rosberg. Once again we got a weekend full of vintage Hamilton, the Brit dominating the from Friday to Sunday, except for the first corner of the first lap. Pole-sitter Hamilton reached Turn 1 clearly in front of the field. But he couldn't make the corner and stay on track, so he zipped into the runoff area and over the grass, rejoining at Turn 3 still ahead of the field. The stewards didn't penalize Hamilton, one commentator's explanation being that Hamilton "was not battling another car." The non-action left car #44 to enjoy a lights-to-flag win. At that very same corner, Rosberg also availed himself of the runoff area. His infraction seemed destined to incur a penalty until replays showed that Max Verstappen in the Red Bull slid wide and bumped Rosberg, causing the German to go off track. No penalties were handed out there, either. Verstappen would return to hound Rosberg later in the race when angling for second place. Verstappen took a stab through Turn 4 on Lap 50 of the 71-lap race, but ran off the track and lost touch with the Mercedes by Lap 55. Ferrari got half of its strategy right in Mexico, putting Sebastian Vettel hard on the charge in the final stint. The German got within DRS range of Verstappen on Lap 67, with Red Bull's Daniel Ricciardo a little more than a second behind Vettel. On Lap 68, Verstappen pulled the same move as Hamilton at the beginning of the race: the Dutchman ran wide through Turn 1, zoomed over the grass and rejoined the track at Turn 3, staying ahead of Vettel the whole time. With three laps remaining, the stewards chose to investigate after the race. In spite of Verstappen's own team telling he probably needed to cede position to Vettel, Verstappen stayed in front and slowed just enough to put Vettel under threat from Ricciardo. On Lap 70 Ricciardo had closed up to Vettel's gearbox. Headed for Turn 4, Vettel swung outside to take the corner. When Ricciardo moved inside to pass, Vettel moved inside to block the Aussie while both cars were in the braking zone. The Ferrari made light contact with the Red Bull, but Vettel held his position through Turn 5.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.