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The Mercedes-Benz S-Class leads this month's list of discounts

Like last month, the biggest discounts car buyers will find on new vehicles are all applied to expensive luxury sedans. Unlike last month when there were two, there isn't a single Rolls-Royce to be found anywhere in the top five. Sorry, one-percenters. But just because the pinnacle of European luxury isn't represented doesn't mean there aren't big discounts to be found on lovely luxury sedans. In fact, this month's list is led by the 2020 Mercedes-Benz S-Class, a technological wonder that coddles its driver and passengers with all the bells and whistles the German brand has to offer. The Mercedes-Benz S-Class is offered in many shapes and sizes with several powertrain options. That means there will be a huge variance in prices across the model range, but on average, 2020 S-Class buyers are seeing $11,803 lopped off the car's $109,447 sticker price, leaving an average transaction price of $97,644. That's a savings of nearly 11%. It's worth noting that there's a new S-Class for 2021, but the 2020 edition is still a lovely machine. Up next is the Porsche Taycan, sitting in second place just like it did last month. Buyers are seeing average sticker prices of $125,736 but are paying $113,938. That's a savings of $11,798 — or about 9.4% — off the price on the window sticker. As was the case last month, we're not sure how many of the Taycan's buyers will be able to claim tax rebates due to the Taycan's status as an electric vehicle, but that could potentially represent a further cut off the car's sticker. Rounding out the top three for the month of July is the Maserati Ghibli. With an average discount of $10,161 that represents a whopping 14.3% of the car's sticker price, this Italian luxury sedan actually leads the list of vehicle discounts when ranked by percentage. And if you're a Maserati fan but the Ghibli isn't your cup of espresso, the Levante crossover and larger Quattroporte sedan are also seeing very large discounts. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Mercedes-Benz EQS Edition One revealed

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss

The Mercedes-Benz CLA earned itself a spot on our list of the top five unveils of the 2013 Detroit Auto Show, and for good reason. The German luxury compact is the first small car from the Silver Arrow that looks suitably premium inside and out. Nowness.com has turned out a new video of the CLA featuring super model Karlie Koss in the lead role. We aren't entirely sure what the premise is, but from what we can tell, it looks as if the CLA comes to life and proceeds to be a giant jerk.
After Koss stops to take a closer look at a white horse, the CLA gives the supermodel the old stop-and-go treatment before leaving her on the side of the road. Eventually, the sedan makes nice, but Koss has to ride shotgun instead of taking the controls herself. You can check out the video below to see for yourself.