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Mercedes-Benz starts internship program for refugees

Mercedes-Benz has started a new internship program for refugees in Germany, which offers participants work training and German language lessons over the course of fourteen weeks. Its aim is to help refugees and asylum seekers integrate into the German workforce, but not necessarily at the automaker. The "bridge intern" program is a joint effort between Daimler and the German government's Federal Employment Agency. It starts each day on the early shift at 6:00 a.m. with three and a half hours of work in areas like axle production and logistics. That's followed by another three and a half hours of language courses where they learn to converse in German in 10-person groups, which includes help with writing letters for job applications and other critical employment skills. Germany has been flooded recently with refugees and asylum seekers. Many of them have been coming in from the war zone in Syria. However the program also welcomes refugees from other Central Asian and African countries, including Afghanistan, Eritrea, Gambia, Nigeria, and Pakistan. The program is open to participants between the ages of 20 and 51. "The best way for people to integrate is at the workplace," said Michael Brecht, chairman of Daimler's General Works Council. "Doing things together creates understanding for one another. That is why we are delighted that many colleagues have expressed a willingness to mentor the 'bridge interns'." In the statement below, Brecht stresses that the internship participants "are not in competition with temporary agency workers or our core workforce. This program does not put anybody at a disadvantage." The first six weeks of the program are financed by the Federal Employment Agency, but after that, Daimler foots the bull for another eight weeks, paying the interns the standard minimum wage. The first such program has already started at the Unterurkheim plant in Stuttgart, and is set to be followed by other similar programs at additional locations. 40 refugees start 'bridge internships' at Daimler Stuttgart, Nov 09, 2015 - Participants from Afghanistan, Eritrea, Gambia, Nigeria, Pakistan and Syria - Fourteen-week internship in cooperation with the German Federal Employment Agency - Daimler qualifies refugees for the German labor market - Internships for several hundred more refugees are planned at other company locations Forty refugees and asylum seekers have started a so-called 'bridge internship' at Daimler.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

BMW M3 takes on Mercedes-AMG C63 S in track battle from Evo

Over the last few decades, BMW has firmly established an enviable reputation among automotive enthusiasts by making what many consider to be the very best sporty sedans and coupes in the world. Every few years, a new challenger appears from one of the German brand's long list of competitors, but the result always seems to be the same: Close, but no cigar. The latest challenger to BMW's on-track crown comes from Mercedes-AMG in the form of the C63 S sedan. The AMG has a lot more power, an excellent and balanced chassis and it looks beautiful. But is it good enough to outperform the latest BMW M3? We're not going to spoil it for you. Watch the latest Deadly Rivals video from Evo to find out which competitor comes out on top.