2016 Mercedes-benz S on 2040-cars

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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

2015 Mercedes-Benz CLS400 [w/video]

Rocky IV debuted in 1985 but it was a few years later that I first watched it, on video. I loved every second of that terrible movie. I loved Drago's super-high-tech demonstration of punching power. I loved Rocky training in a Russian barn, with ropes, and yokes, and wagons. But mostly I loved Brigitte Nielsen. My 10-year-old brain sweated her impossible combination of curves and sharp edges, demure eyes, and sculpted bone structure. The perfect woman, but evolved by the power of the dark-hearted Soviet Union (or Denmark, whatever, I was ten). Red Sonja has a lot in common with the latest version of the Mercedes-Benz CLS, as I see it. Mercedes created a new market niche with its first four-door coupe, a sedan so well-proportioned, flowing, and femininely curved that it could pull off its inaccurate moniker. The third evolution of the CLS you see here has Nielsened up the shape into something altogether more angular and edgy, but like 1985's Brigitte, retains an undeniable sex appeal. It's a more opinionated piece of auto design than was the original CLS. And also a car that bifurcates the space between luxury coupe and luxury sedan. Ludmilla Drago would undoubtedly understand. Driving Notes For the base engine of a 4,200-pound car, the CLS400's two-turbo V6 does better than just get out of its own way. The full 354 pound-feet of torque is available way down at 1,600 revs, and plateaus until 4,000, giving you a fat band in which to call up power. Acceleration is available in the form of a quiet, gracious, but not aggressive push at just about every speed. From inside the cabin, the engine and exhaust noises are pleasantly rumbling, though muted. But do yourself a favor and try not to listen to the CLS tick over while standing around the driveway. When the car first pulled up in mine, warm from some 40 miles of highway, it still sounded an awful lot like a 2.0T on a mid-March morning. Not to belabor the Brigitte metaphor, but I found as much Neilsenian dichotomy in the ride and handling as I did the exterior styling. Especially with Mercedes' 4Matic system spreading out the grip, I found the CLS to be sharp when pushed, and rather excellent in terms of making quick corrections while under a cornering load. And yet, you've got to push through an initially soft suspension response to reach that hard edge. The CLS will initially resist being tossed around a winding backroad, but press on and she'll do as you ask.

Automakers suspend some business in Russia following invasion

These Russian GAZ Tigr infantry mobility vehicles were destroyed by Ukrainian fighters in Kharkiv on Monday. (Getty Images)   Global auto and truck makers, including Sweden's Volvo Cars and Germany's Daimler Truck, on Monday suspended some business in Russia following that country's invasion of Ukraine. Russian forces invaded Ukraine last week, marking the biggest attack by one state against another in Europe since World War II. Many firms have idled operations in Russia following Western sanctions against Russia. Energy giant BP Plc, Russia's biggest foreign investor, abruptly announced over the weekend it was abandoning its 20% stake in state-controlled Rosneft at a cost of up to $25 billion. On Monday, Swedish automaker Volvo Cars said it would suspend car shipments to the Russian market until further notice, becoming the first international automaker to do so as sanctions over the invasion continue to bite. In a statement, the company said it had made the decision because of "potential risks associated with trading material with Russia, including the sanctions imposed by the EU and US." "Volvo Cars will not deliver any cars to the Russian market until further notice," it said. A Volvo spokesman said the carmaker exports vehicles to Russia from plants in Sweden, China and the United States. This came as Russia warned Sweden and Finland not to join NATO or risk facing “serious military-political consequences." Volvo sold around 9,000 cars in Russia in 2021, based on industry data. Earlier on Monday, RIA news agency reported Volkswagen had temporarily suspended deliveries of cars already in Russia to local dealerships, citing a company statement. VW had no immediate comment when contacted by Reuters. VW previously said it would halt production for a few days this week at two German factories after a delay in getting parts made in Ukraine. Daimler Truck said on Monday it would freeze its business activities in Russia with immediate effect, including its cooperation with Russian truck maker Kamaz. Mercedes-Benz Group is also looking into legal options to divest its 15% stake in Kamaz as quickly as possible, the Handelsblatt newspaper reported. A Mercedes spokesperson told Reuters business activities would have to be re-evaluated in light of the current events. Mercedes-Benz Group, formerly Daimler AG, was the parent company of Daimler Truck before the truck maker was spun off.