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X1, 3 Series power BMW back into global luxury autos sales lead

BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company's bread-and-butter 3 Series jumped by 26 percent.
Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Boston bombers were tracked using Mercedes mbrace [w/video]

We now know Tamerlan and Dzhokhar Tsarnaev, the two brothers said to be behind the Boston Marathon bombings, planned to head for New York City to detonate more improvised explosive devices. As it turns out, that plan was foiled by the quick thinking of one Mercedes-Benz owner, diligent police work and the Mercedes-Benz mbrace system. When the brothers carjacked a 26-year-old Chinese entrepreneur identified only as "Danny," they didn't realize his Mercedes-Benz M-Class was equipped with the mbrace system, which can call for help in the event of an accident or track the vehicle in the event of a theft.
According to reports, the Tsarnaev brothers held Danny hostage for nearly 90 minutes while they drove around Boston forming a plan until they had to stop for fuel. When one of the brothers went inside to pay, the other put his gun down for a moment. Danny took the opportunity to unlatch his seat belt, open the door and run to another nearby gas station, where he told the owner to call the police.
When police arrived, they used the mbrace system to track the SUV after receiving Danny's permission, and it wasn't long before a shootout between police and the brothers ensued. When it was over, the eldest brother lay dead in the street. For more on the story, view the video report available below.