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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Editors' Picks April 2021 | Honda Accord, Mercedes-Benz E-Class and more

The month of April saw us award Editors' Picks status to a couple mega-luxury vehicles and a couple long-time standbys that recently went through mid-cycle refreshes. We drove plenty of other cars that didn't quite reach the bar for Editors' Picks status — BMW 4 Series, Infiniti QX55 and the Mitsubishi Outlander among others — but the four you'll see below stood out as the best this month. In case you missed our previous couple Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in April that earned the honor of being an EditorsÂ’ Pick. 2021 Aston Martin DBX 2021 Aston Martin DBX View 16 Photos Quick take: With attractive styling and a gorgeous yet functional interior, the V8-powered DBX is a legitimate crossover worthy of the Aston badge. Score: 8 What it competes with: Bentley Bentayga, Lamborghini Urus, Rolls-Royce Cullinan, Mercedes-Maybach GLS 600 Pros: Mega style, fantastic driving dynamics, a true and faithful Aston Martin Cons: Very expensive, only average infotainment From the editors: Editor-in-Chief Greg Migliore — “The DBX captures the spirit of Aston Martin in a modern crossover. That's not an easy thing to do. I expected the DBX might look the part, but lack functionality. Or it would be a decent crossover, but fall short of my idea of an Aston. The DBX did neither. It exceeded my expectations and is an entertaining vehicle to drive. The styling is interesting and evocative, and the AMG-sourced powertrain delivers proper performance. I also loaded it up with groceries and a carseat fits pretty well. Mission accomplished for Aston." In-depth analysis: 2021 Aston Martin DBX First Drive Review | A crossover that makes you forget itÂ’s a crossover   2021 Bentley Flying Spur 2021 Bentley Flying Spur V8 View 20 Photos Quick take: There are technically competitors to the Flying Spur, but nothing matches it stride-for-stride in every category. ItÂ’s the Bentley flagship product now, and it flies the brandÂ’s flag with both gusto and excellence. You can't go wrong whether you spec the W12 or V8 either.

Mercedes S-Class Cabrio caught nearly naked

The new Mercedes-Benz S-Class is a handsome car, and its new two-door variant is positively dashing. Considering that, did you really think Mercedes would shake things up when it finally came time to drop the top on its flagship luxury model? Nope, neither did we. This is the S-Class Cabriolet, and from the beltline down, it's basically the same fixed-roof car we tested back in October – same grille, same headlights, same twin character lines in the profile. This is not a bad thing. We're betting it'll wear very similar taillights to the S-Class Coupe, although it's difficult to tell on the more heavily camo'd example of the luxurious droptop. Differences, meanwhile, are kept to the absolute minimum. The windshield looks more aggressively raked, and the inclusion of a canvas roof has softened the Coupe's svelte profile, but other than that, there aren't many changes at all. Expect the S-Class Sedan and Coupe's engine lineup to inform the powertrain strategy for the Cabriolet, meaning a base S550 with a 4.7-liter, twin-turbocharged V8. It's unclear if AMG variants will be offered, although we wouldn't bet against it. Our spies report that the S-Class Cabrio will saunter into dealers later this year, eager to steal the lunch money of the aging BMW 6 Series Convertible. We're betting on a European auto show debut, so keep an eye open at the upcoming Geneva Motor Show. If not there, Frankfurt seems like a likely destination for the new droptop.