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The BMW 8 Series leads this month's list of discounts

Whether you prefer the sleek looks of a sport coupe, the wind-in-your-hair exhilaration of a convertible or the flexible practicality of a four-door sedan, BMW has an 8 Series to suit your fancy. And if you're in the market right now, you may find that your local BMW dealership is willing to take $18,124 off the sticker price. That figure comes courtesy of TrueCar, and it reflects the discount buyers are getting off the 8 Series' average $122,395 retail price. Most of the 8 Series models in American showrooms today are 2019 models, and that's the model year to which the discount above applies. This represents the largest discount on a new car in America this month, based on the dollar amount off the car's sticker price, and the third largest discount by percentage. And it means the average transaction price for a 2019 BMW 8 Series is hovering at $104,271. 2020 BMW 840i Gran Coupe View 38 Photos BMW offers two distinct versions of the 8 Series, the 335-horsepower 840i with rear- or all-wheel drive, and the 523-horsepower 850i, which comes standard with BMW's xDrive all-wheel-drive system. If you want to step even further up the performance ladder, there's the M8, but that 600-horsepower monster is getting a much smaller $6,150 discount. If you're not into BMWs, the 2019 Mercedes-AMG GT boasts the second largest monetary discount this month, with buyers averaging $16,713 off the Benz's $176,035 sticker price. Another Mercedes, the S-Class, is next with a $11,452 discount. After that comes a pair of Maserati sedans, the Quattroporte and Ghibli, each with discounts of around $11,000. Since the Ghibli's base price is so much lower than that of its larger sibling, that represents a much larger 13.5% cut from its average retail price of $81,384 for an out-the-door cost of $70,373. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related Video:

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.