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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2015 Mercedes C-Class order guide leaked

We may not have an official starting price for the 2015 Mercedes-Benz C-Class, but as of right now, we can tell you about all the options for the eagerly anticipated new luxury sedan.
Benz Report has the entire order guide for the C-Class, with breakdowns from package pricing to how many different colors, wheel designs and lighting configurations will be available when the new model hits dealers later this year. As we mentioned in our initial review of the C-Class, there will be a pair of engine options, with the now familiar 2.0-liter, turbocharged four-cylinder available in both rear- and all-wheel-drive configurations and a 3.0-liter, twin-turbocharged V6, which can be had in all-wheel drive, only.
From there, though, the available options are impressive. Much like it does on the current car, Mercedes is offering a pair of packages that sort of define the entire car. With the C300, buyers will have the choice of either a Sport or Luxury package in addition to the base trim, while C400 buyers are limited to the Sport model.

F1 Race recap: 2016 Russian Grand Prix same as it ever was

The three-year-old Sochi Autodrom that hosts the Russian Grand Prix combines beautiful scenery with a hallmark turn 3, a tricky turn 13, and two long DRS zones. So far, however, those haven't added up to exciting races after the first lap. Despite an in-race issue with his car's MGU-K, Mercedes-AMG Petronas driver Nico Rosberg aced the weekend with his first career grand slam: pole position, fastest lap of the race, leading every lap, and victory. Behind him, not much happened on the leaderboard after an incident-filled opening lap. The drama started at turns 2 and 3. Ferrari driver Sebastian Vettel lined up in seventh on the grid because of a five-place gearbox penalty, Red Bull's Daniil Kvyat sat next to him in eighth. Kvyat hit the back of Vettel's Ferrari in the braking zone for Turn 2, shoving Vettel into Daniel Ricciardo – Kvyat's teammate. Kyvat then clobbered the back of Vettel's car at the entry to Turn 3, spinning the German into the wall and out of the race. Kvyat probably regrets saying before the race that he would show Vettel "no mercy" on the first lap. At the back of the grid at Turn 2, Haas F1's Esteban Gutierrez hit Force India's Nico Hulkenberg and Manor's Rio Haryanto. Gutierrez continued, both the Force India and the Manor retired. A brief Virtual Safety Car period ensued, then the actual Safety Car emerged for three laps while marshals cleaned up the track. Mercedes-AMG Petronas driver Nico Rosberg nailed the restart and took off for the rest of the race. Teammate Lewis Hamilton battled his own gremlins all weekend but still finished second, 25 seconds behind Rosberg. During the final qualifying session on Saturday Hamilton's car suffered the same MGU-H failure as in China two weeks ago. The problem relegated him to tenth on the grid. In the race, Hamilton fought his way to second place by Lap 19 out of 53 laps and began closing the 13-second gap to Rosberg. On Lap 37, the gap now under eight seconds, Mercedes told Hamilton his car had a water pressure issue. The malfunction forced the Briton to manage his race and settle for second. Afterward, Hamilton said he was certain he could have won if not for the malfunction. The rest of the top ten barely changed throughout the contest. The first five positions on Lap 21 crossed the finish line in that order 32 laps later. Ferrari's Kimi Raikkonen took the final podium position ahead of the Williams duo of Valtteri Bottas and Felipe Massa.