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Mercedes-Petronas AMG W04 launched to little fanfare, lots of pressure [w/video]

No indoor cocktail hour for the launch of the W04, the newest chassis built by the Mercedes AMG Petronas Formula One team. Instead, Nico Rosberg and Lewis Hamilton spent a morning in photo and video sessions at the track in Jerez, Spain then paused a moment to introduce the car. The team will want the W04 to demonstrate the World Championship credentials of the team personnel and one of the team drivers, instead of the mostly humble performances we've seen over the past three years.
The W04 has been fitted with a new five-element front wing, pushrod front and pull-rod rear suspension, a second-generation Coanda exhaust and an "aggressively packaged" rear end. A small vanity panel, à la Infiniti Red Bull's RB9, covers the stepped nose.
Team principal Ross Brawn has called it "a clear step forward in design and detail sophistication," but as much as we truly respect Brawn's abilities and achievements, we heard him say similar things about the updated W03 last year before almost every race weekend from about mid-season. We really hope he's right this time, and so does the team's newest driver, Lewis Hamilton. We'll do our best to ignore the parallels of the Mercedes F1 team having signed a sponsorship deal with Blackberry, another company trying to find its way back to the top and still struggling, and just point you to the video below of the W04 in action.

Mercedes-Benz C-Class named 2015 World Car of the Year

It's been a good morning for Mercedes-Benz, with three of the company's wares taking home awards today at the New York Auto Show. The 2015 World Car of the Year awards have just been announced, and the charming new C-Class sedan has taken top honors, beating both the new Volkswagen Passat and Ford Mustang. But Car of the Year isn't the only award Mercedes received this morning. Here are the other World Car announcements, where M-B was honored two more times. World Performance Car of the Year: Mercedes-AMG GT World Luxury Car of the Year: Mercedes-Benz S-Class Coupe World Green Car of the Year: BMW i8 World Car Design of the Year: Citroen C4 Cactus Congratulations, all around, to this fantastic group of cars.

Mercedes-AMG planning hybrid hypercar?

It used to be that, a few overlapping two-door models aside, Mercedes-Benz and Porsche didn't really compete with one another. That's how the two ended up collaborating on projects like the Mercedes 500 E that put it on the performance sedan map without fear of stepping on each other's toes. But Porsche has grown considerably since then, challenging its Stuttgart neighbor with four-door sedans and crossovers, as well as sports coupes and convertibles. Little wonder, then, that Mercedes has hit back at Porsche with the AMG GT, and there will be many more versions to follow in 911 style. But that may not be the final salvo the Silver Star marque launches at Zuffenhausen. According to the latest bit of speculation and deduction from our friends at Motor Trend, Mercedes-AMG may be planning a hybrid hypercar of its own to take on the Porsche 918 Spyder – not to mention the McLaren P1 and LaFerrari. Solid information is sparse at this point, but after speaking to AMG chief Tobias Moers, MT speculates that the new flagship will likely be mid-engined, with a boosted version of the company's 4.0-liter twin-turbo V8 kicking out between 650 and 700 horsepower, working with a pair of electric motors at the front to deliver tenacious through-the-road all-wheel traction and a combined output in the thousand-horsepower range. There is the possibility, though, that Mercedes could go after the latest hybrid hypercars with a flagship version of its just-launched AMG GT, packing a similar powertrain setup as the ultimate evolution of the breed. Other GT versions will likely soon include a GT3 racing model, a Black Series version and a roadster – following a similar path taken not only by the 911, but also by Benz's previous halo supercars like the SLR McLaren and SLS AMG.