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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Vision Mercedes-Maybach 6 Cabriolet is last year's concept with a soft top

Last year, Mercedes brought an absurd, excessive two-seat coupe to Pebble Beach called the Vision Mercedes-Maybach 6. We say absurd and excessive because it was a roughly 19-foot long coupe for just two people. It also packed a 750-horsepower electric powertrain. This year, Mercedes brought pretty much the same car, but now with a soft top and the suffix "Cabriolet." Because the Vision Mercedes-Maybach 6 Cabriolet is basically the same car as the coupe, it's also dripping with unashamed excess. It's still 19 feet long, it still carries only two people, and it still has 750 horsepower from electric motors. Mercedes claims that power will propel the car to 60 mph in under 4 seconds. Also like the coupe, it has a range of 200 miles on a charge, and with the right charger, can supposedly regain about 60 miles in 5 minutes. There are changes to the car, though. For one, it's painted a different color. Instead of the vibrant red of the coupe, the roadster is a navy blue that Mercedes says helps evoke the feeling of a yacht — more so than the size already did. It also has new wheels with a more conventional multi-spoke look. They're also have rose gold-painted accents. The change to a convertible body style alters the appearance of the Mercedes-Maybach 6 more than you'd expect, too. Now that a significant portion of the vehicle is finished in a contrasting color, the car looks a bit shorter, in a good way. It doesn't look cumbersome. The lack of a fastback also helps keep the tail from looking like it's sagging, as it does on the coupe. The interior of the Vision Mercedes-Maybach 6 Cabriolet is mostly the same as the coupe, too. It features the same white leather seats that blend into the doors and dashboard. It also has the wild wraparound display and clear center tunnel with light tubes that show the flow of electricity to the motors. Metal highlights are finished in rose gold hue, as is the stitching. The differences include more prominent shapes that imply air vents, as well as a wood floor with aluminum strips to complete the yacht feeling. Also, the buttons that dot the seats have Mercedes logos on them, and they're backlit. We also get a peak under the hood of the Mercedes-Maybach 6 Cabriolet. It opens up like pre-war cars with two panels connected by a center hinge. Because it uses compact electric motors and underfloor batteries, there's storage space under the hood.

Zetsche's CEO tenure extended through 2016 at Daimler

There appear to be two takes on Daimler CEO Dieter Zetsche having his contract extended for three more years, to 2016. A report in The Detroit News quotes the chairman of Daimler's supervisory board, Manfred Bischoff, talking up the stability at the top, "With today's extensions of the contracts of Dieter Zetsche and Thomas Weber, we are maintaining the important continuity at the top executive level." Bischoff also stated that that Zetsche has a plan to "further enhance Daimler's overall performance."
Over at Reuters, though, the three-year extension was seen as a lack of complete confidence in Zetsche's plans, since his contract was supposedly meant to be extended by five years. A spokesman said the board decided to extend executive contracts by only three years if the person was 60 or would turn 60 during the contract, but that was news to observers. Zetsche wants to make Mercedes-Benz the top selling luxury manufacturer globally by 2020, but has fallen to third place behind Audi and BMW. It hasn't held the top spot 2005, and investors judged it valued at half that of BMW at the end of 2012 once Daimler's truck business was subtracted.
Analysts cites the fact that Daimler stock hasn't bested its rivals but twice in twelve years, and that the company revised its profit target downward last year by nearly one billion euros, warning of stagnant earnings this year and will miss its original margin target for 2013.