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Aston wants to build DBX on its new platform, not Mercedes'

Aston Martin is proceeding with plans to launch the DBX as its first production crossover. It just can't say at this point what it will be based on. Speaking with Automotive News Europe, Aston's new CEO Andy Palmer indicated that basing the DBX on a Mercedes SUV platform would not be its first choice because they "clearly sit in a very different space to the one we want to go" with the DBX. Instead, the company's first choice would be to build the crossover atop the new platform it's developing for its sports cars. "It just depends how high off the ground it could go," said Palmer. "I don't exclude the possibility of using some [Mercedes] parts, but I would say very much the primary route is our platform." The prospect of building an Aston SUV on Mercedes architecture – namely that of the GL-Class – has been on the table for some time now. The Lagonda SUV concept it showcased at the Geneva show in 2009 was based on the GL, and the two automakers have been forging a tightening alliance in the years since. The British automaker's next-generation engine is to be built by Mercedes-AMG, and it is expected to source other components from the German automaker as well. For its part, Mercedes has been taking a sportier approach with its latest crossovers, as demonstrated by the GLE Coupe that debuted before the more conventional version and the Concept GLC Coupe that previewed the GLK's replacement in Shanghai last month. Aston Martin, on the other hand, is building a new sports car platform that will underpin its next generation of luxury GTs, replacing the long-serving VH architecture that has served for decades as the basis for its entire model line. Perhaps the most surprising of ANE's report, though, is that Aston seems to be proceeding with plans to build the DBX apparently without even knowing what platform it will use.

Buy a V8 Mercedes-Maybach, or splurge for a V12? Oh to have such problems

There's a certain air that surrounds the Maybach badge, and it's not just the scent being pumped out by the ionizer in the car's glovebox. It's the cream of the crop when it comes to German luxury. These cars are filled with an acre's worth of wood and a herd's worth of cows, ensuring your fingers rarely touch materials as pedestrian as plastic. It's as quiet, as smooth, and as imposing as you think it would be. Though the latest model from Mercedes-Maybach, the S550, might have swapped in a V8 and all-wheel drive in place of the V12 at the heart of the S600, no other amenities have been lost in translation. The car's size gives it a certain presence. Staring at the profile shows a wheelbase that spans two counties, necessitating a microphone and speaker setup simply so that the driver can converse with the passenger – and a Maybach will almost always have a passenger. No one buys a Maybach to drive. You buy a Maybach to be driven. No means of transport short of business-class airline seating offers this much space. Sit back, recline the seat, roll up the shades and enjoy your $167,125 cocoon. But you know all of that already. What you really want to know is if $25,000 - the V12-powered S600 starts at $192,225 - is worth it to gain an extra four cylinders, 74 horsepower, and 96 lb-ft of torque. On paper, no, it's not. The two cars have identical performance numbers, and the S550 benefits from Mercedes' 4Matic all-wheel-drive system. Even with all-wheel drive, the S550 weighs less than the nose-heavy S600. Fuel economy is, as expected, superior in the S550. It's rated at 16 city, 24 highway and 19 combined as opposed to 13 city, 21 highway, and 16 combined. Visually, the two cars are identical save for a few badges. The V12 badge on the S600 is replaced with a 4Matic badge on the S550, and that's where things start to get murky. When you're spending six figures on a car, decisions become more emotional than practical. $25,000 is a lot of money, but there's a bigger difference between $25,000 and $50,000 than there is between $167,000 and $192,000. As stated, you don't buy these cars to drive. Performance needs to be merely adequate. A smooth, torquey V12 is likely preferable to a hairy-chested V8, refined as it may be. These cars will never touch redline, lest the passengers spill their champagne. Plus, that V12 badge is worth its weight in country club memberships. Driving an S550 is fine until an owner shows up at an event behind an S600.

Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.