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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

2017 Mercedes-Benz C300 Coupe Quick Spin

Now that Mercedes has completed its rollout of four-door C-Class variants, it's time to subtract two doors and get down to the business of sport. The sedan smashed the entry-level luxury paradigm by being good enough to (maybe) keep you from aspiring to an S-Class. The C Coupe, on the other hand, wants to keep you from looking sideways, to certain BMW and Audi competitors. Driving Notes An obvious feature it shares with the sedan is its sense of maturity. The sheetmetal and proportions convey gravitas. The long-hood-into-short-tail that is The Mercedes Way gets another handsome showing here. There's an additional 2.4 inches between the bulkhead and the front axle – although to our eye that trim, curt rear end is overwhelmed by the visual weight of the rest of the car. It looks better on the AMG C63, where flared wheel arches put more emphasis in back. The front and rear of the coupe are altered from the sedan design. The crease under the headlights curves down into the lower intakes forming a continuous design element to the bottom of the curved lower lip. In back, the minimal taillights of the sedan get stretched across the fenders and the wider, straighter trunk of the coupe. The two-door is 1.5 inches lower than the sedan. Although the they share the same width, the coupe looks wider from the rear. Other markets will get a choice of four gasoline and two diesel engines. In the United States, we'll get the rear-wheel-drive C300 next spring with its 241 horsepower and 273 pound-feet of torque, same as in the sedan, with a seven-speed automatic transmission. After that will come a 4Matic version, and in summer comes the AMG C63. Mercedes hasn't broached the subject yet but our market should follow the sedan route, skipping the standard C400 to get the C450 AMG 4Matic with 362 hp and 384 lb-ft. At some point in the undisclosed future, the coupe will be upgraded to the nine-speed automatic. The interior is a delight, but that's what we're used to here – the materials look and feel excellent. The COMAND screen placement is still a hot-button issue, and we think the bezel-to-screen ratio is out of whack. Buyers don't seem to care. This year, the C-Class is just a couple thousand units behind the barn-busting 2013 numbers. In spite of the additional swoopiness versus the previous coupe, the larger size means larger interior dimensions everywhere – trunk space grows by 20 percent.

One year since accident, most of Schumacher's sponsors still on board

It's been almost exactly a year now since Michael Schumacher suffered massive head trauma in a catastrophic skiing accident in Switzerland, and while details on his recovery have remained few and far between, we're sure his progress has been anything but easy. Meanwhile his sponsors have faced a difficult decision of their own: to continue supporting him financially despite getting nothing tangible in return, or cancel their contracts and suffer the blow to their public image as a result. According to Schumacher's longtime manager Sabine Kehm in speaking to news outlets like Italy's La Gazzetta dello Sport, most of the imperiled former F1 driver's personal sponsors have remained by his side. The encouraging news updates on what we reported back in August, that Mercedes-Benz and German investment firm Deutsche Vermogensberatung AG were sticking with the champ through the hard times. Other sponsors, including helmet manufacturer Schuberth and watchmaker Audemars Piguet, are also believed to still be on board. Not all of Schumi's sponsors have stuck around, though. German bottled water brand Rosbacher reportedly broke off its contract with Schumacher back in July. And more recent reports confirm that Gaydoul Group fashion labels Navyboot and Jet Set canceled their sponsorship deal earlier this month. These and other contracts made Schumacher one of the world's highest paid sports figures and the first billionaire athlete in the world. Even in retirement, he was still making more than most active F1 drivers. While we don't know just how much he's pulling in during his recovery, here's hoping that his continued sponsors can find a way to make their support worthwhile – and that the champ makes a full recovery in the near future.