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Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

Mercedes-Benz cut fleetwide emissions by 4.3 percent last year

Mercedes-Benz says it reduced its fleetwide vehicle emissions by 4.3 percent last year. Of course, the German automaker has another 29 percent to go to meet the European Commission's 2020 mandate. But who's counting? Mercedes' luxury and sports car bent has made it a relative laggard when it comes to increasing fleetwide fuel-efficiency, but the company did reduce emissions from 140 grams of CO2 per kilometer to 134 last year. The company's fleetwide fuel efficiency (calculated using the lenient European standard) was 5.4 liters per 100 kilometers, which equals about 44 miles per gallon and represents a 25-percent jump since 2007. Benz has come a long way from its gas-swilling V8 tanks of the 1970s. In fact, the company said its top performer, in the fuel-efficiency sense, was the diesel-powered B180 CDI BlueEfficiency Edition, which consumes 3.8 liters per 100 kilometers. That equals about 62 mpg (again, on the lenient scale). The company got some additional good press by revealing that Winfried Kretschmann, Minister-President of the German State of Baden-Wurttemberg, drives a Mercedes-Benz S300 BlueTEC Hybrid. Not exactly a Nissan Leaf, mind you, but it's a start, as is the company's efforts to bring its fleetwide emissions ever closer to the 95g CO2/km level that the EC is mandating by 2020. Take a look at Mercedes-Benz's press release below. Minister-President of the German State of Baden-Wurttemberg, Winfried Kretschmann (left), with Prof. Dr. Thomas Weber (right) and a Mercedes-Benz S-Class S 300 BlueTEC HYBRID Fleet fuel consumption for Mercedes-Benz Cars falls to 134 g CO2/km: Top efficiency figures in all vehicle classes Stuttgart, Apr 08, 2014 Benefit for the environment and customers: In almost all vehicle classes, Mercedes-Benz offers the most efficient vehicle in the competitive lineup. Moreover, in 2013 the company was able to reduce the fuel consumption and CO2 emissions[1] of the Mercedes-Benz Cars EU new vehicle fleet by a further six grams, to 134 g CO2/km. This means that in 2013, the average fleet consumption was 5.4 litres/100 km – a reduction by 24.7 percent since 2007. At present the company offers more than 50 models emitting less than 120 g CO2/km and 71 models emitting less than 130 g CO2/km. Customers can find vehicles in the Mercedes-Benz model range that consume considerably less fuel than competing models. "With our model initiative we want to be the leading premium manufacturer by 2020 again, says Prof.

13-year-old boy swipes dad's Mercedes, drives across Europe

After an argument with his adoptive parents that resulted in them taking away his mobile phone, an angry 13-year-old boy ran away from his home in Italy and headed straight to Poland to meet his biological sister. But instead of taking the train or hitching a ride, like most on the run, the young man (an accomplished go-kart racer and car enthusiast) grabbed the keys to his father's Mercedes-Benz and jumped behind the wheel for an impromptu road trip.
With less than 200 euros (about $270) in his wallet and a passport in his pocket, the youngster managed to put more than 500 miles between himself and his distraught parents, crossing two international borders in the process, before German police nabbed him just shy of the Polish border. According to reports, the vehicle was tracked - it wasn't his driving that alerted authorities to his location.
Reunited with his mother and father, who traveled to Germany to retrieve both their son and the vehicle, the young man apologized and acknowledged his error. As a result of his actions, social workers will increase checks on the family and we can be sure his parents are now hiding the keys.