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The Scaldarsi Emperor I is a Mercedes-Maybach S600 taken to 11 on the bad-taste scale

The custom car world is filled with vehicles designed by people that don't know when to quit. The Scaldarsi Emperor I, shown here in all its awful rose-gold glory, appears to have been designed by an enthusiast of the KFC Double Down. It's a hideous creation and we can't let it pass without saying so. We also can't look away. Scaldarsi's so-called "artists" have thoroughly reworked what was a perfectly wonderful Mercedes-Maybach S600. In addition to the 24-karat rose gold accents, the company has crafted a new front fascia and modified the side and rear treatments. Inside, the general S600 shape remains, but new leather and wood cover nearly every surface. Your insane imagination will not be tamed, as there are 24 colors for the leather, 24 types of animal hides, 78 types of wood, and 16 exterior body colors available. The result, at least in the publicity shots, is a mix of awkward textures and seats that look like a pile of colorful marshmallows. Those interested in purchasing an Emperor I can option custom-engraved champagne glasses, matching tote bags, and even an Emperor Edition Rolex watch. If the standard key fob is too common for your taste, they'll make you one custom. Watch out for that Scaldarsi logo, though – it looks mean enough to rip through your pocket and take a chunk out of your leg. We will give Scaldarsi credit for wisely letting Brabus handle the power. The Emperor I uses the 6.3-liter twin-turbocharged V12 from the Brabus Rocket 900. This 888-horsepower monster is a tuned version of the V12 AMG uses in the S65, SL65, and G65. The Emperor I has an estimated 0-60 mph time of just 3.7 seconds, which is quick enough to leave stoplights before anyone recognizes you behind the wheel. Scaldarsi is asking a mere $1.5 million for each of 10 examples being created. If you miss out on the Emperor I or are some kind of twisted completist that needs one of each, this just the first in a series of customs the company will offer. Next up is the Emperor II (a Mercedes-AMG S65 Coupe), which will be followed by the Emperor III (Bentley Bentayga), Emperor IV (Mercedes-AMG G65), and Emperor V (Bugatti Chiron). Lord help us all. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mercedes chief invites Audi, BMW to compete in F1

Mercedes-Benz didn't just win the Formula One World Championship in 2014 – it positively dominated it. The team won all but three of the grands prix this season, scoring a one-two finish at more than half of them and landing at least one car on the podium at every race without exception. It goes without saying, then, that the German automaker thrives on competition, but now it's welcoming even more. Speaking with Germany's Sport Bild at its homecoming celebration in Stuttgart, Daimler chief Dieter Zetsche welcomed Mercedes' biggest rivals Audi and BMW to join it on the F1 grid. Noting that the three German brands share some 80 percent of the market for luxury automobiles, Zetsche said that F1 would make a natural arena of competition for Mercedes, Audi and BMW to fight for top bragging rights. The three currently compete against each other in front of home audiences in the DTM touring car series – effectively Germany's equivalent to NASCAR – but of the ten races held this year, the majority were in Germany itself, and all of them took place in Europe. BMW last competed in F1 when it bought the Sauber team in 2006, but withdrew from the series in 2009. Despite its progenitor Auto Union having fielded the famous Silver Arrows in pre-war grand prix racing, Audi has never been a player in modern F1 racing, though recent rumors have linked it to a potential foray – spurred by the arrival of sister-company Porsche on its home turf at Le Mans, the departure of several of its key endurance drivers and the hiring of former Scuderia Ferrari chief Stefano Domenicali. Porsche had similarly considered an F1 program before getting the go-ahead to compete with Audi at Le Mans. As for the prospect of Mercedes competing in other international racing series, Zetsche added that year-long preparations for 24 hours of racing at Le Mans didn't present a good cost-benefit ratio in his estimation, but that Formula E (where Audi currently supports a quasi-works entry) would be worth a closer look.

Mercedes-Maybach SL 680 Monogram Series gives the rich and famous what they want

TOPANGA, Calif. – Give the people what they want, right? Especially if they're extremely wealthy. And possibly famous.  Apparently, the requests for a convertible Maybach from existing owners and/or celebrities were so frequent and insistent that the uber-luxury offshoot of Mercedes-Benz finally decided to give them just that. The 2025 Mercedes-Maybach SL 680 Monogram Series answers the call. While all other Maybachs are based on a Mercedes-Benz, this is the first Maybach to be based on a car developed by AMG: the current-generation SL 55 and SL 63. This presented a greater challenge to engineers than past efforts. Although a sportier Maybach was intended (as opposed to modern Maybach's first drop-top effort, the Maybach S 650 Cabriolet), the SL 680 is, not surprisingly, seeking a much different dynamic end goal than its AMG-only cousins. According to Maybach product manager Hannes Meyer, the far shorter wheelbase than the Maybach norm was a particular challenge in making sure that its convertible offering maintained "the same ease and nearly floating driving experience" expected of the brand. To that end, the Maybach SL shares the SL 63's air suspension and trick AMG Active Control interconnected hydraulically controlled dampers, but the tuning is changed, especially with the rear air springs as the driver sits closer to those. Meyer says the damper valves in particular have a greater range between sportiness and comfort than the SL 63. The steering system is totally Maybach-specific, including a different ratio and more upright front camber, resulting in what Meyer described as a more stable and less aggressive setup than what you'd find in the SL 63.  Before you start looking for a 6.8-liter engine in the Mercedes arsenal, remember that those numbers don't really mean anything anymore. The Maybach SL 680 has exactly the same 4.0-liter twin-turbo V8 as the SL 63 good for 577 horsepower and 590 pound-feet of torque. The nine-speed AMG transmission is the same in terms of hardware, but it has totally different software. In particular, the 2-3 and 3-4 shifts are most different in order to provide a smoother, more Maybach acceleration experience. The 4Matic+ all-wheel-drive system is also shared, but is programmed to have a more balanced front-to-rear power split than the rear-biased AMG. Finally, the exhaust has been retuned. Meyer said that up to 2,800 rpm, the exhaust isn't quieter than what you'd experience in the AMGs, it just has a different tone.