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How Atlanta landed Mercedes-Benz

The first phone call came last spring. An international real estate company had a high-profile client that wanted to relocate its North American headquarters. The client, whose identity was confidential, narrowed the list of prospective sites to Texas, North Carolina and Georgia. Would Georgia officials be interested in a discussion? Behind the scenes, they worked for months to lure the company, touting lower housing prices and a relaxed pace of life. They arranged interviews with CEOs of other companies in Atlanta who could speak about the area's business climate and they augmented negotiations with key executives from a utility company and Atlanta-Hartsfield Airport. Ultimately, they were also offered a reported $40 to $50 million in tax incentives. Secrecy was vital. The intermediary and officials with the Georgia Department of Economic Development gave the project a code name that changed three times throughout the summer and fall, so that only a few people had access to the most basic information. It was called Operation Eagle. It was only in September that the Georgia officials learned the identity of the client, Mercedes-Benz, and only last week that Operation Eagle bore fruit when the company publicly announced it would relocate its North American headquarters from Montvale, NJ, to the north side of Atlanta. "They put themselves in a spot on the north side where millennials can live in the city, and people can live in the northern suburbs and raise a family," Tom Croteau, deputy commissioner of global commerce for the GDED, tells Autoblog. "And when you combine that with the business aspect of a lower-cost environment, that's what we were able to provide them, along with a long-term commitment to support them however we can." In the move, the company benefits from a location that's closer to a growing base of suppliers that work with German car companies in the Southeast, as well as closer proximity to ports in Brunswick, GA, that are some of the busiest in the country. Mercedes-Benz will bring 800 to 1,000 jobs to the area. In addition to the employment, Georgia benefits from another notch in its automotive belt. Atlanta is already home to Porsche's North American headquarters. Kia Motors has a major manufacturing facility in West Point, GA, and General Motors opened an information technology center in Atlanta two years ago that employs roughly 1,000 workers.

Brabus 800 Roadster is a power-mad aristocrat

If we're being completely honest, we haven't exactly been in love with the aesthetics of the sixth-generation Mercedes-Benz SL-Class. It's mostly a front-end issue, with its glowering eagle-eye headlamps and upright, dinner-plate-sized Three-Pointed Star coming across to us as overwrought. That's particularly troublesome for a roadster whose history has of the most elegant designs of all time in its back catalog. Somehow, the new R231 generation's brash visuals seem more at home on this Brabus 800 Roadster to us.
That's probably because the high-dollar German tuner has turned up the wick on the SL's visuals even further, with carbon fiber bodywork, a more aggressive aero kit, matte hood scoop and complex two-finish wheels. It's all-the-way committed to its brashness, in other words - and justifiably so. Anything with 800 horsepower and 1,047 pound-feet of torque has earned the right to look however it wants, right?
Brabus started with the SL65 and its not-exactly-underpowered 6.0-liter twin-turbo V12, and went to town, fitting their own turbocharger and intercooler system, along with a less-restrictive exhaust system with driver-selectable sound levels and new engine electronics. The result is a 3.7-second 0-62 mph time, an electronically limited top whack of 217 mph... and one seriously compromised toupée.

Mercedes teams with Pebble for smartwatch tech

Most automakers have realized by now that a good infotainment system is a must-have feature for many buyers, and have, as a result, invested increasing amounts of time and money developing these technologies. But some automakers are going above and beyond in-car entertainment and navigation technology by focusing on wearable technology as well.
Nissan has emerged as one such company, developing its own alternative to Google Glass and performance-oriented smartwatch. But Mercedes-Benz is also putting itself at the forefront of wearable tech - not by developing competing products to those designed by dedicated tech companies, but by working with them. The German automaker, as we recently reported, is developing its own app for Google Glass, and is now doing the same with smartwatches as well.
Set to be unveiled at the upcoming Consumer Electronics Show in Las Vegas, Mercedes has collaborated with Pebble Technologies to develop the Digital DriveStyle app. The system will display tell its wearer where the car is, whether the doors are locked and if it needs fuel. Inside the car it'll alert the driver to potential hazards coming up on the road, while making functions like re-routing the nav system, controlling the audio system or activating Siri that much easier.