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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Car2go introduces four-seat Mercedes B-Class vehicles

Easily identified by its huge fleet of blue-and-white Smart Fortwos in cities around the world, Daimler's Car2go car sharing service is growing in Canada – both in the number of vehicles and the doors that they have. For the first time in North America, the company is renting a model with a usable backseat thanks to a new pilot program bringing 75 examples of the Mercedes-Benz B-Class to Toronto, Vancouver, and Calgary. The point of adding these hatchbacks to the ranks is to offer an option for those seeking more than the paltry room that the ForTwo offers. Car2Go imagines people using the B-Class to haul extra people in the back or just for the added cargo space. The vehicles wear the same blue-and-white look as the rest of the fleet, but they're specially identified for users in the smartphone app. Best of all, for this pilot program, their rental cost is the same 41 cents per minute as the tinier Smarts. The car sharing service has already started testing the waters of offering the B-Class in Germany. Its Car2Go Black pilot program was announced last year and placed 100 of the hatchbacks in both Berlin and Hamburg. car2go Just Got A Lot More Spacious Carsharing Leader Introduces Four-Door Vehicles For The First Time In North America AUSTIN, Texas, Sept. 28, 2015 /CNW/ -- car2go N.A., LLC, the market leader for one-way carsharing in Canada, announced today that car2go will be introducing 75 four-door vehicles to its fleet in Toronto, Vancouver and Calgary. The pilot program, which officially launches today, provides over 300,000 car2go members in Canada exclusive access to the Mercedes B-Class vehicle, a roomy, versatile alternative to car2go's signature smart fortwo vehicle. The new four-door vehicles are also equipped with the latest car2go technology, allowing members the ability to control their entire car2go experience seamlessly through the official car2go smartphone app. car2go will be introducing 75 four-door vehicles to its fleet in Toronto, Vancouver and Calgary. CLICK TO TWEET: car2go introduces Mercedes vehicles in Canadian markets for the first time http://c2g.cc/Gdscbf "As our members embark on new life chapters – whether moving to a new residence or growing their family – we want to continue providing an affordable and convenient transportation option that allows them to go wherever life takes them," said Paul DeLong, President and CEO of car2go N.A.

2013 Mercedes-Benz SLS AMG GT Coupe

Mercedes-Benz upgraded its SLS flagship Coupe and Roadster for the 2013 model year, and the changes are marked with them new "GT" nomenclature. Both SLS models arrive with a retuned naturally aspired 6.2-liter V8 delivering 583 horsepower and 479 pound-feet of torque (the horses are up from 563, but the torque remains the same) mated to a revised seven-speed AMG Speedshift dual-clutch gearbox. Rounding out the mechanical upgrades is a redeveloped AMG two-mode adaptive suspension. Physically, the revised models are differentiated by their new "GT" badging, darkened headlight/taillight buckets, red brake calipers, unique wheel colors and high gloss finish on the front grille, exterior mirrors and hood/fender fins. Inside the cabin are new red seatbelts, Alcantara upholstery and contrasting red stitching.
As it is nearly impossible to experience the aluminum gullwing beast on public roads, Mercedes invited out to Southern California's Willow Springs to wring out the 2013 SLS GT Coupe on a racing circuit.