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Mercedes claims naming rights for Atlanta Falcons new stadium

Mercedes-Benz signed a ten-year deal for naming rights to the Louisiana Superdome NFL stadium in 2011. If reports streaming out of Atlanta, Georgia are true, come 2017 Mercedes will have its name on two stadiums in the NFC South Conference because it took up naming rights for the new home being built for the Atlanta Falcons NFL team. The Sports Business Journal reported that the $1.4-billion stadium will open in two years, before the start of the 2017-2018 NFL season. Mercedes transferred its US headquarters from New Jersey to Atlanta earlier this year and is working out of temporary offices; its permanent space is scheduled to be ready around the same time as the stadium. The facility will also be home to the Atlanta United FC Major League Soccer club, and the 2020 NCAA Men's Final Four. If there is a point of common interest between the sports team and the carmaker beyond being really rich neighbors, the facility designed by HOK will be full of technology. The overall shape is inspired by the wings of a falcon, and the eight translucent panels at the top that can open and close in less than eight minutes are inspired by the Pantheon in Rome. The tiered bowl structure inside allows capacity to be expanded up to 83,000 or shrunk with mechanized curtains for MLS games and intimate events, and the five-story tall, 360-degree Halo Board will be the largest video board in the world. Neither Mercedes nor the Falcons organization would comment on the news. An announcement is expected Monday. Related Video: News Source: Sports Business Journal via Atlanta Journal-Constitution Auto News Mercedes-Benz naming rights

'The best Lewis' Hamilton faces resurgent Ferrari in F1

SHANGHAI (Reuters) - Lewis Hamilton has raised his game but whether the Mercedes driver can deny Ferrari a second successive win of the season in China this weekend remains to be seen. On paper, the triple world champion is still the man to beat -- the most successful driver by far in Shanghai with four wins to date. "Lewis is the best Lewis that I've seen in the last four years, both on and off the track," said Mercedes team boss Toto Wolff after the Briton started on pole and finished second to Ferrari's Sebastian Vettel in the Australian season-opener. "He has become a pillar of this team and he proved that in Melbourne." But Vettel is leading the championship, the first time a non-Mercedes driver has done that since he took his fourth title with Red Bull in 2013, and once-dominant Mercedes have a fight on their hands. Mercedes, who have taken both the drivers and constructors' titles for the last three years, have won four of the last five races in China. As Melbourne showed, however, past form may count for little in a season of sweeping rule change. "If you think you are going to cruise to victory in the future, based on a track record of success, you'll be proven wrong very quickly," said Wolff. "Australia was a weekend full of lessons, now we go to China ready and excited for another battle." Ferrari have not started a season with consecutive wins since 2004 at the peak of the Michael Schumacher era, the Italian team taking 15 victories from 18 races that season. Vettel's win in Australia ended a victory drought for Ferrari stretching back to September 2015, and drew rare praise from company chairman Sergio Marchionne, but they must now prove they can be genuine contenders. "You really have to go step by step," said Vettel. "It's good to know that we have a great car but it's just the beginning: new regulations, new generations of cars so there will be a lot of progress." The cars this year are longer and wider, sporting fatter tires and more swept-back bodywork as part of a rules shake-up aimed at making them faster, more spectacular to watch and harder to drive. But overtaking has also become more difficult, with Australia raising concern about the lack of real moves. The long straights and wide sweeps of the Shanghai circuit saw 128 passes last year, more than at any other track, and should provide a more definitive verdict.

Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.