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Weekly Recap: Takeaways from the Frankfurt Motor Show

We obsessively covered the 2015 Frankfurt Motor Show, and naturally, we selected our favorites from this fall's biggest automotive event. Now that the dust has settled, we're looking ahead to what it all means. Here are three takeaways from the floor in Frankfurt. The Germans are serious about electric vehicles: It's a bit cliche to say BMW, Mercedes, and Audi have downplayed electrics in favor of other technologies, like diesels. For a time that may have been true, but those three companies, along with Porsche and Volkswagen, are emerging as leaders in EV development. That was on display in Frankfurt, when all of them revealed either all-electric or plug-in hybrid models. Gas prices are relatively low in the United States, but clearly the Germans are thinking long-term and globally. Everyone is serious about SUVs: You gotta have one, even if you're Bentley or Jaguar. It's 2015 and it's what consumers want. As Jaguar design director Ian Callum put it, "Not to be in the sector would be a little naive for the sake of purity." It's not just the flashy exotic luxury makers. Nissan showed the Gripz concept, which is rakish, radical, and meant to blend traits of SUVs and sports cars into a vehicle that really crosses over. Look for more, especially in the luxury sector, as Rolls-Royce, Lamborghini, and Aston Martin ramp up their own SUV efforts. There's no ceiling to the luxury market: Speaking of high-end cars, companies are continuing to invest in extravagant wares beyond just SUVs. Even during the recession, ultra-luxury makers remained relevant, and now they're back at full stride. In Frankfurt, that was illustrated by yet another S-Class model, the cabriolet, which will come in S550 and S63 AMG variants in the United States. Ferrari also showed off the 488 Spider, and Lamborghini opened up the Huracan LP 610-4 Spyder. Meanwhile, Bugatti's Vision Grand Turismo concept reminded enthusiasts that it's plotting life after the Veyron. European auto shows always draw the glitziest reveals from luxury makers, and this year didn't disappoint. OTHER NEWS & NOTES 2016 Honda Civic redesigned with snazzier style, turbo power The 10th-generation of the Honda Civic debuted this week at events in Los Angeles and Detroit ahead of its launch in the United States this fall as a 2016 model. Honda fortified the Civic with LED lights, an available turbo engine, and a more tech-laden cabin.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

2015 Austrian F1 Grand Prix switches to alternating current

It's called the Red Bull Ring, guests are welcomed by a statue of a leaping bull, and dominating its layout demands powerful cars that can run it hard. Perhaps all that aggression is what led both Mercedes-AMG Petronas cars to run off the track in the final qualifying session on their final hot laps, a little too aggressive on the charge. Lewis Hamilton was first into the gravel at Turn 1 when he lost his car under braking, but he was still fast enough to get pole ahead of teammate Nico Rosberg, who spun at Turn 8. Rosberg started second. Or perhaps it wasn't the red bull but the scarlet horse that caused The Silver Arrows to muck it up: Ferrari driver Sebastian Vettel had Mercedes' attention all weekend, and he'd line up in third just 0.355 off Hamilton's time. Williams truly rediscovered its power, Felipe Massa going fourth fastest, teammate Valtteri Bottas in sixth. Between them was newly-minted Le Mans winner Nico Hulkenberg, yet again – can we say that enough? – pulling the still-not-updated Force India to fifth place on the grid. Max Verstappen led the Renault-powered top-ten duo in his Toro Rosso in seventh, Infiniti Red Bull Racing driver Daniil Kvyat behind him in eighth. Kvyat, however, would start down the order because of a ten-place grid penalty for needing a fifth Renault engine. After that it's back to Mercedes Ferrari power, Felipe Nasr in the Sauber in ninth, Romain Grosjean in with Mercedes power in the Lotus in tenth – but fellow Lotus driver Pastor Maldonado actually started in tenth because of Kvyat's demotion. Before we get to the race, can we take a moment to talk about the shenanigans and gaudy penalties? Kimi Raikkonen waved the Ferrari flag in Canada after a season that's been full of "We didn't get it right this time," and we thought he was back. But no. In Austria the refrain returned, the Finn kicked out of Q1 after another miscommunication with the team – he qualified 18th. If the scenario plays to form, we'll now wait for team boss Mauricio Arrivabene to issue a clarification that suggests Raikkonen missed a step. Daniel Ricciardo parachutes ten spots back for the same reason as his teammate Kvyat, needing a fifth Renault power unit, dropping him to 18th on the grid and forcing him into a five-second time penalty when he comes in to pit.