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2015 Mercedes-Benz S63 AMG Coupe

Conventional wisdom would dictate that adding more power and several key performance enhancements to an already very good car, like the 2015 Mercedes-Benz S550 Coupe, will end up equaling an even better car. In the case of the 2015 Mercedes-Benz S63 AMG Coupe, conventional wisdom sort of applies, but perhaps not as much as we'd have initially guessed. We'll get into the nitty gritty details in just a moment, but here's the most immediate takeaway we had in our minds as we walked away from this super coupe: The S63 AMG is excellent, but so is the slightly more mundane S550 Coupe on which it is based, and which is priced some $41,000 less expensive than its more powerful sibling. Chew on those figures while we examine what differentiates the two S-Class Coupes. Drive Notes As expected, the single greatest highlight of the 2015 S63 Coupe is its engine. As a powerplant, it's a gem. As a hand-built engineering exercise, its 577 horsepower and 664 pound-feet of torque are just as impressive in real life as they sound when recited from stat sheets. Not that the old CL63 AMG was lacking in power, but the new S63 AMG Coupe boasts 41 more horses and 74 more lb-ft than the outgoing engine. The run to 60 miles per hour takes a scant 3.9 seconds, according to M-B, aided in no small part by the car's 4Matic all-wheel-drive system and other assorted electronic brains deciding where, exactly, all those ponies should be sent. The rear-biased system is tuned to send two-thirds of the engine's power to the rear wheels in a bid to make the car feel more like what performance-minded drivers expect. Top speed is electronically limited to 186 miles per hour, which is plenty fast enough, even in the days of 200-plus-mph sedans from M-B's former corporate cousin Dodge. We didn't get anywhere near the car's maximum velocity, but our brief trips into triple-digit territory were quiet, comfortable and completely free of drama. The seven-speed automatic gearbox responds quickly to requests of your right foot, but the steering wheel-mounted paddles don't change gears as quickly as we'd like when in Manual mode. Controlled Efficiency (which we'd call Comfort) maximizes efficiency, keeping the transmission in higher gears and shifting earlier than when in Sport mode, and we didn't find much fault with the computer's shifting algorithms in either setting.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Elephant with an itch to scratch uses cars for relief

Sometimes in life you, get an itch in a place that you need some help to scratch it. That feeling apparently goes for elephants as well as humans. A pachyderm at the Khao Yai National Park in Thailand recently had some serious comfort in its rump. Unfortunately, the giant animal chose several passing vehicles to alleviate the problem. Things start out rather cute with the elephant rubbing its enormous behind on a Mercedes-Benz. However, another vehicle apparently doesn't provide the same level of relief. The animal seems to grow annoyed and starts taking the sedan apart with at least one person inside. The experience must have been mammothly terrifying. According to BBC News, no one was injured, and the odd behavior is being blamed on a result of the elephant's mating season. Male elephants, as well as other male pachyderms, go through a period called the musth, when testosterone levels rise to several times greater than normal in preparation for the mating season. It makes the elephant aggressive, irritable and yes, itchy.