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Mercedes' CEO says Google should study car use, not car building

Google is rapidly throwing its massive weight into many facets of the auto business. Not only does the search behemoth want to take on Uber, offer car insurance quotes and run a specific version of Android on future infotainment systems, but the company is also at least toying with the idea of constructing its own completely autonomous vehicles. Such a powerful corporation entering the industry could frighten some automakers, but Daimler boss Dieter Zetsche isn't worried. The mustachioed executive doesn't believe that Google actually means to become an automaker but is instead just studying how people use cars. "Google and the likes want to get involved, I don't think in the first place to build vehicles," he told analysts, according to Reuters. Zetsche sees future collaboration with the technology giant in a quite nuanced way in that there are some things they can be partners on and other places where the two corporations might be competitors. One area where Zetsche potentially predicts an antagonistic relationship with Google regards data privacy, a concern is becoming a hot topic in the auto industry at the moment. Zetsche foresees the future of safety in Mercedes-Benz vehicles as protecting occupants not just physically but also safeguarding their personal information. "To be able to provide that, we have to keep control, and we can't do that when it is collected by Google," Zetsche said to Reuters. News Source: ReutersImage Credit: Gero Breloer / AP Photo Mercedes-Benz Technology Emerging Technologies Infotainment Autonomous Vehicles

2015 Mercedes-AMG C63 S Review

"It's about great cars on great roads." The late David E. Davis, Jr., said this of Winding Road when he took the reins as editor-in-chief in 2006. Our mission at that magazine was to not just review cars, but to describe the emotional experience of piloting brilliant machines down beautiful roads. "The art of driving," per David E. This all comes flooding back into my mind as I pull out of a Shell station onto Angeles Crest Highway, just south of the 210 freeway in La Canada Flintridge, CA. I'm in the 2015 Mercedes-AMG C63 S. I've got a full tank of fuel, the whole day to myself, and I'm staring down one of the finest driving roads in the country. Prior to this moment, I spent two days bombing around the greater Los Angeles area in this sinister-looking C63 S. This car is a villain, and looks appropriately so in black paint with the $750 AMG Exterior Night Styling pack. The C-Class as a whole is far more upscale in this latest generation, with its long hood, cab-rearward design, and short rear deck. "Baby S-Class" is not an exaggeration. Thankfully, the addition of AMG bits don't detract from the new C's more premium aura. Where a BMW M3 just looks like a brash 3 Series, the C63 is more like a C400 with a trick up its sleeve. The 4.0-liter V8 is an exceptional engine. Start the engine, and there's no question you're blessed with the power of AMG. Any worries I had about the new, twin-turbocharged, 4.0-liter V8 not providing enough aural delight are gone, especially with the $1,250 AMG Performance Exhaust. At start-up there's a low, burbly sound quality, typical of a V8. At full throttle, it's loud, angry, and passionate. I will always miss the naturally aspirated, 6.2-liter M156 V8 from the last C63, not only for its noise, but for its character. That said, I eagerly welcome Mercedes' new turbocharged techniques. The 4.0-liter V8 is an exceptional engine. In C63 S guise, the M178 lump makes 503 horsepower and 516 pound-feet of torque, the latter of which comes on in full force as low as 1,750 rpm. That's a ton of power for the 3,935-pound C63. But it never feels like there's too much to handle. Power comes on progressively, and when I mash the throttle on a straight stretch of pavement, the car is composed and controlled. And quick. Seriously quick. Zero-to-sixty-in-under-four-seconds quick. The balance between viciousness and grace is perfectly met in this new C63.

Lewis Hamilton accepts Vettel's apology, has 'utmost respect'

SPIELBERG, Austria - Triple world champion Lewis Hamilton said he still had "the utmost respect" for Formula One title rival Sebastian Vettel after accepting a public apology from the Ferrari driver on Thursday. Speaking to reporters at a crowded Austrian Grand Prix news conference, the two men addressed a "road rage" controversy that has dominated the headlines since the June 25 race in Azerbaijan. "I still have the utmost respect for him as a driver and will continue to race him hard through the rest of the season," declared Hamilton, who said at the time that Vettel had "disgraced himself" by driving into him in Baku. He said Vettel called him on the Monday after the race and then texted an apology, which he accepted. The championship leader had driven into the back of Hamilton's Mercedes while both were following the safety car in first and second places, waiting for it to return to the pits. Vettel then pulled alongside, gesticulating angrily, before banging wheels. The German, a four times world champion, later accused Hamilton of "brake-testing" him by slowing suddenly. The car's telemetry subsequently showed that was not the case and Hamilton said the accusation was one he particularly wanted correcting. Vettel was handed a 10-second stop-and-go penalty, and finished fourth. He was then summoned to a hearing in Paris last Monday where the governing body declared the matter closed. Initially reluctant to dwell on the matter, saying he did not want to "pump this up more than it is already", the Ferrari driver on Thursday repeated the written apology. "It was the wrong move to drive alongside him and hit his tyres," he said. "I don't think there was any bad intention (by Hamilton). I don't think he actually brake-tested me. I was upset and over-reacted. I am not proud of the moment." Hamilton, 14 points behind Vettel after eight races, missed out on victory in Baku after a headrest worked loose and he had to pit. He finished fifth. Before Baku, the two world champions had made much of their mutual respect and the budding "bromance" seemed to be back on. "It's nice to hear that we are able to move forward," Vettel said. "I think the respect we have for each other on and off track helps us in this regard." Reporting by Alan Baldwin Related Video: