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Zetsche's CEO tenure extended through 2016 at Daimler

There appear to be two takes on Daimler CEO Dieter Zetsche having his contract extended for three more years, to 2016. A report in The Detroit News quotes the chairman of Daimler's supervisory board, Manfred Bischoff, talking up the stability at the top, "With today's extensions of the contracts of Dieter Zetsche and Thomas Weber, we are maintaining the important continuity at the top executive level." Bischoff also stated that that Zetsche has a plan to "further enhance Daimler's overall performance."
Over at Reuters, though, the three-year extension was seen as a lack of complete confidence in Zetsche's plans, since his contract was supposedly meant to be extended by five years. A spokesman said the board decided to extend executive contracts by only three years if the person was 60 or would turn 60 during the contract, but that was news to observers. Zetsche wants to make Mercedes-Benz the top selling luxury manufacturer globally by 2020, but has fallen to third place behind Audi and BMW. It hasn't held the top spot 2005, and investors judged it valued at half that of BMW at the end of 2012 once Daimler's truck business was subtracted.
Analysts cites the fact that Daimler stock hasn't bested its rivals but twice in twelve years, and that the company revised its profit target downward last year by nearly one billion euros, warning of stagnant earnings this year and will miss its original margin target for 2013.

Why we can't have better headlights here in the U.S.

It wouldn't be a European auto show if we weren't teased with at least one mainstream vehicle we can't have here. At the Geneva Motor Show last week, the small but vocal contingent of shooting-brake buffs lamented that the Mazda6 wagon won't be coming to our shores, although they can take comfort in the fact that the vehicle won't get the torquey 250-horsepower 2.5-liter turbocharged gasoline engine we'll get here. Mercedes-Benz also announced a new headlight technology in Geneva that likely won't be available here anytime soon. It's just the latest in a long line of innovative and potentially lifesaving front-lighting solutions that the federal government doesn't allow in this country due to outdated standards — and a current lack of leadership at the U.S. Department of Transportation. Mercedes-Benz's new Digital Light system that debuted in Geneva uses a computer chip to activate more than a million micro-reflectors to better illuminate the road ahead. The Digital Light headlamps works with the vehicle's cameras, sensors and navigation mapping to adjust lighting for the given location and situation and to detect other road users. The Digital Light technology also serves as an extended head-up display of sorts by projecting symbols on the pavement ahead to alert drivers to, say, slippery conditions or pedestrians in the road. And it can even project lines on the road in a construction zone or through tight curves to show the driver the correct path. Digital Light will be available on Mercedes-Maybach vehicles later this year, although like any technology it's bound to trickle down to less expensive vehicles. That is, if we ever get it here in the U.S. Audi, a leader in automotive lighting, has repeatedly run into snags trying to bring state-of-the-art car headlights to the U.S. The German luxury automaker's recently introduced matrix laser headlight system, which performs many of the same trick as Mercedes-Benz's Digital Light, also isn't legal on U.S. roads. And five years after the introduction of its matrix-beam LED lighting, which illuminates more of the road without blinding oncoming motorists with brights by simultaneously operating high and low beams, Audi still can't bring that technology to the U.S. either.

Mercedes-Benz S500 Plug-in Hybrid ready for 'major role' in urban areas

We finally got a clear look at the Mercedes-Benz S500 Plug-in Hybrid at the Frankfurt Motor Show last fall, but it took until this week to learn what the vision (see what we did there) is that Mercedes-Benz has for the PHEV. Despite it's generous size, Mercedes thinks this is a vehicle that will work well in urban areas. Speaking to members of the media during the Detroit Auto Show, Thomas Weber, Daimler AG management board member and research and development chief for Mercedes-Benz cars, said that the S500 PHEV, "will play a major role in congested areas" and that it will offer "a lot of driving pleasure." Part of that pleasure will come from a 0-62 mile-per-hour time of around 5.5 seconds thanks to a turbocharged, 3.0-liter V6 and an 80-kilowatt electric motor. The PHEV also has a 19-mile EV range, which will put it at the bottom end of the Three-Pointed star plug-in lineup. The upcoming C-Class plug-in, for example, will likely go, "closer to 50 km [31 miles]," Weber said, according to Green Car Reports. The S500 PHEV will go on sale in Europe later this year and will come to the US in early 2015 but there is no timeline, yet, for the C-Class plug-in (and the standard gas-electric hybrid version) or the even-more-future E-Class hybrids. Featured Gallery 2014 Mercedes-Benz S500 Plug-in Hybrid: Frankfurt 2013 View 22 Photos News Source: Green Car ReportsImage Credit: 2014 Jonathon Ramsey / AOL Green Detroit Auto Show Mercedes-Benz Electric Hybrid PHEV s500