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Mercedes G500 4x4 rumbles into view

Mercedes keeps raising the bar with the G-Class: just when you think the legendary Gelandewagen couldn't get any more hardcore, it mashes the throttle and does exactly that, plowing through a bank of snow, sand, hell or high water in the process. What you see here is the latest. It's called the G500 4x42. Aside from the various engine specs, the G-Class has been offered in a number of body-styles. Right around the same time that the two-door convertible was discontinued, Benz rolled out the indomitable G63 AMG 6x6 – a half-million-dollar, six-wheeled monster truck powered by Affalterbach's 5.5-liter twin-turbo V8. Evidently enough people liked the idea but didn't see the point in that extra set of wheels, so Mercedes has toned it down – just a little – but kept the high-riding suspension. The result is the truck we've seen testing a couple of times now in a bright shade of Hulk green, and which is now just about ready for its debut. On the scale of extreme G-Wagens, it slots in between the standard model and the 6x6, keeping the jacked-up suspension and giant wheels, but losing the extra axle. The G500 moniker also indicates that it'll at least be available with the 382-horsepower, naturally aspirated, non-AMG version of the 5.5-liter V8 that we'd know as the G550. Just how much of a premium Benz will charge for the beefed-up version, we don't know, as further details are set to be released next week ahead of a likely debut in Geneva. But hopefully it'll be closer to the $115k it gets for the standard version than the $500+k the 6x6 goes for.

Mercedes-AMG teases GT interior, announces fall 2014 debut

Mercedes-Benz opted to tease the assembled media at its post-New York Auto Show party, showing off a pair of images of the exquisitely crafted interior of the highly anticipated successor of the SLS AMG - the V8-powered Mercedes-AMG GT.
Slated for a debut in the fall at either Paris or Los Angeles (we're betting Paris), you'll note straight away that there's something wrong with this car's name. Where's the "Benz?" Well, it's been ditched to, as Mercedes says, "make the dream of the authentic Mercedes-AMG sports car come true." Sorry Karl.
"The new Mercedes-AMG GT proves that we will be positioning AMG as a dynamic sports car brand even more strongly and aggressively than before," said Tobias Moers, CEO of Mercedes-AMG.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.