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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes-Benz C-Class Coupe looks just as banging as big brother

When Mercedes-Benz redesigned the C-Class, the new sedan was crafted as a sort of baby S-Class, both inside and out. So is it really any surprise that with the 2017 C-Class Coupe, MB has once again looked to its flagship model for inspiration? The new C Coupe is, for all intents and purposes, a scaled-down S-Class Coupe, featuring many of the same styling cues that make that big two-door such a stunner. The pert tail is set off by the same kind of duck-bill spoiler integrated into the rear decklid and horizontal taillights. A strong shoulder line emphasizes the aggressive slope of the roof and the high beltline, which if anything is more aggressive than what Mercedes penned for the S-Class Coupe. Up front, a strong grille is flanked by scale model's of the S Coupe's headlights, complete with LED lighting accents. It's a similar story in the cabin, where Mercedes scaled things down but really didn't skimp on style or materials. Expect the C Coupe's mechanicals to mirror those of its four-door counterpart. The C300, the only version of the new two-door to be announced so far, will use the same 241-horsepower, 273-pound-foot, 2.0-liter, turbocharged four-cylinder as the C300 sedan. We'd expect the rest of the engine range to get fleshed out over time, with the more potent C400, C450 AMG Sport, and C63 AMG coming online. While not specified, a seven-speed automatic should be on hand to funnel power to either the back wheels or to a 4Matic all-wheel-drive system, here in the C300. As for optional extras, Mercedes specifically mentions an Airmatic suspension, a vast suite of safety systems, and a 360-degree camera, to name just a few. As with the engine lineup, expect the options sheet to mimic the C-Class Sedan. You can read more about the new C-Class Coupe in the attached press release. We've also embedded a hefty gallery of images at the top of the page. The new C Coupe will make its auto show debut at next month's Frankfurt Motor Show, and will hit dealers in the US next this spring. Related Video: The all-new MY2017 C300 and C300 4MATIC Coupe Seduction of the heart and mind Stuttgart – Athletic and sporty, the vivid, sensual design of the new C-Class Coupe cuts a fine figure on the road and embodies modern luxury. At the same time, its interior raises elegance and style to a sporty level.

Mercedes-Benz Vision Tokyo concept shows us our lazy future

The first autonomous vehicles to hit the road will likely look much the same as the ones we drive currently. But as self-driving technology evolves, so too will the shape of the vehicles themselves. And this is what Mercedes figures that future could look like. The Vision Tokyo concept, so named for the show now ongoing at which it's been unveiled this morning, is an odd yet forward-looking shape, rendered in Alubeam silver and glowing blue. Power comes from a hybrid hydrogen fuel cell and inductive electric charging system that give it a theoretical zero-emissions range of over 600 miles. One look at the lozenge-like shape should tell you that the design is all about the interior space. The driving station – should it be needed – offers a clean dashboard with HUD-only instruments and a central driving position with unobstructed view through the wraparound windscreen. The cabin is clearly focused, however, on the lounging occupants more than on the driver. Accessed via a single, giant gullwing hangar door, the approach is closer to that of a mobile lounge space than a traditional automotive interior, with a wraparound sofa, some manner of high-tech 3D game projected in the middle, and a wide infotainment screen on the inside of the door. The concept clearly foretells of a different future – one that demands less of the driver and offers more relaxed comfort. So while the driver within us grows concerned at his numbered days, the rest can't help but be strangely intrigued. Scope out the live images from the floor of the Tokyo Motor Show and share your thoughts on the concept in the Comments section below.