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Daimler: 2017 the right time to launch our hydrogen fuel-cell vehicle

Zero-emissions vehicle development has never focused purely on off-the-line acceleration. So when a research executive with Mercedes-Benz parent Daimler says it's Okay that companies like Toyota and Hyundai will have a head start selling hydrogen fuel-cell vehicle, it's somewhat believable. But is Daimler really fine with being two years behind? It appears so. Daimler plans on debuting its first fuel-cell vehicle in 2017, Automotive News says, citing an interview Automobilwoche had with Daimler's corporate research chief Herbert Kohler. The German automaker estimated about a decade ago that it would be able to get fuel-cell production costs down to an "acceptable" level in 2012, but it turns out that estimate was about five years too aggressive. Daimler originally started leasing out a limited number of its F-Cell hydrogen vehicles in the US for $849 a month, though later brought that down to $599 a month. Daimler says it received a boost in its effort to accelerate fuel-cell powertrain development when it reached an agreement early last year with Nissan and Ford to work together on speeding up relevant powertrain technology. While Toyota's first fuel-cell vehicle in Japan is priced at almost $70,000 (before big government incentives kick in), Kohler says Daimler's first fuel-cell vehicle will be priced similar to a hybrid vehicle. Of course, that's a Mercedes-Benz hybrid we're talking about here, but still. Related Gallery Mercedes-Benz F-Cell View 9 Photos News Source: Automotive News - sub. req. Green Mercedes-Benz Hydrogen Cars h2

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Mercedes-AMG GT3 opts for big displacement without a turbo

There was a time when there were numerous categories in sports car racing: GT1, GT2 , GT3... but these days they've all been amalgamated into the latter. That's left a GT3 class packed with competitors and possibly more contentious than ever before. What you see here is Mercedes' new challenger, in official form after being leaked earlier today by the French website Le Point. Replacing the SLS AMG GT3 that won its class (among other races) the Nurburgring 24 Hours in 2013 is the new Mercedes-AMG GT3. Set to be revealed at the Geneva Motor Show, it's the racing version of the new Mercedes-AMG GT, and aside from looking the business, it has the makings of a highly competitive entry. As you can see, it sits closer to the track surface than the road-going version, and packs more extreme aero – including a front splitter you could serve dinner off of, little winglets to deflect the air away from the front tires, deep side sills, a massive rear wing and (though we can't see it presently) what promises to be a very large rear diffuser. It's also got more ventilation to feed the engine and cool the brakes, and a stripped-out cabin with full roll cage and a steering device that's long since evolved beyond resembling an actual "wheel." To save weight, Mercedes has redone many of the panels out of carbon fiber, but one of the most intriguing elements is what you'd find under that woven hood: instead of adapting the 4.0-liter twin-turbo V8 from the road-going GT, AMG has slotted in the larger atmospheric 6.3-liter V8 from the outgoing racer – coupled to a six-speed sequential gearbox. With its new GT3 entry, Mercedes surely hopes to take a slice of the customer racing market that Porsche in particular has developed into a successful and profitable business over the years. Racing fans, however, will be more interested to see how this puppy fares at Le Mans, the Nurburgring, the Blancpain sprint and endurance series, the United SportsCar Championship, the FIA World Endurance Championship and countless national series around the world. It'll have tough competition on its hands, though, from the likes of the Porsche 911 RSR, Audi R8 LMS, Bentley Continental GT3, Ferrari 458 Italia GT3, McLaren 650S GT3, Lamborghini Huracan GT3 and countless others that battle for glory on a racetrack somewhere on any given Sunday. World premiere in Geneva for spectacular AMG racing car All-out attack : the new Mercedes-AMG GT3 Affalterbach.