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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2015 Russian Grand Prix was full of crashes and DNFs

Mercedes-AMG Petronas non-executive chairman Niki Lauda said of Lewis Hamilton's race-day domination this year, "The guy is driving like a god." Qualifying is another story, though – teammate Nico Rosberg taking pole proved that sometimes deities have to settle for second on the grid. Williams driver Valtteri Bottas surprised himself and his team with third place, half a second behind Hamilton but 0.05 sec ahead of the first Ferrari driven by Sebastian Vettel, while a mistake on Kimi Raikkonen's final flying lap left him in fifth, 0.4 sec behind Vettel. The Sahara Force India team had a good showing, with Nico Hulkenberg qualifying sixth just ahead of teammate Sergio Perez in seventh. It's the first time they've had both drivers in the top ten on the grid since the 2014 British Grand Prix. Romain Grosjean is leaving the stormy waters of Lotus at the end of the year for the unknown waters of Haas F1, but he made the shoestring operation look really good before Renault takes over by taking eighth place on the grid. Max Verstappen qualified well again with ninth in the Toro Rosso, ahead of the first Infiniti Red Bull Racing of Daniel Ricciardo in tenth. Red Bull driver Daniil Kvyat lined up eleventh for his home grand prix, certainly a disappointment after locking up fifth place on the grid last year in a Toro Rosso. When Pirelli brought soft and supersoft compounds to Sochi, the company said it hoped this year's race would be better than last year's. We're sure this first-lap mishap isn't what they meant. Rosberg and Hamilton dragged it down to Turn 1, with Rosberg getting the inside line. Hamilton had to go wide at Turn 2 as Rosberg fought to hold position, but they left a mess in their wake: Hulkenberg spun going into Turn 2 and stopped in the middle of the track, and Marcus Ericsson in the Sauber – who'd started 16th – collided with him. Both cars were out of the race immediately, and the Safety Car came in. The Safety Car returned to the pits on Lap 3 Rosberg led the field, but just two laps later the German complained of a sticking throttle pedal. Two laps later he had to retire, unable to drive the car properly. That put Hamilton at the front, and we've seen that race a bunch of times before. He built a double-digit lead and never lost it.

2014 Mercedes-Benz CLA order guide leaked

The dealer order guide for the 2014 Mercedes-Benz CLA has made its way online courtesy of the crew at CLAForums.com, and not only does it shed light on the ways buyers will be able to configure the entry-level sedan, it talks specific option pricing. Shoppers will be able to select between the CLA250 and CLA250 4Matic, and the option sheet should offer a number of packages to suit buyer tastes, including a sport package with tweaked fascias and unique wheels. Bi-xenon headlamps and 18-inch alloys may also be had as well as a panoramic sunroof and a collision avoidance system. The CLA will be available with a number of active safety systems on board, including lane departure warning, adaptive cruise control, park assist and blind spot assist, to name a few.
The new sedan comes in 10 colors, including a very dashing purple Mecedes-Benz calls Northern Lights Violet, and there are a total of four interior trim finishes. The automaker hasn't released final pricing of all models just as of yet - we do know from Mercedes' Kate Upton Super Bowl ad that the car will start at $29,900 - but you can check out individual option and package pricing in the gallery. You can also find more information over at CLAForums.com.