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Mercedes-Benz F 015 Luxury in Motion has an absurd name, remarkable vision

We often hear about cars that don't look good in pictures. "You need to see it in person," people say. Well, the Mercedes-Benz F 015 Luxury in Motion, which the company brought to Detroit after debuting it at CES, is just such a vehicle. Besides having a very silly name and looking, according to one Autoblog editor, like a suppository, this is a genuinely striking piece of design when viewed in the metal. The shape is aerodynamic in the extreme, but still features subtle details and styling cues. Whether that be the small dorsal ridge on the roof, the simply huge wheels and the Cylon-like, wraparound taillights, despite a fairly uniform shape, there's still a lot to see on the F 015. That's doubly true in the cabin, which is typically luxurious, while also doubling as a rolling lounge withs eating for four. Accessible via barn doors that open up to 90 degrees, the F 015's cabin features fine woods and leathers, as well as seats that swivel around to face each other. Screens abound (there are six in total), and gesture-and-touch-based controls are the order of the day, producing what Mercedes calls a "digital arena." As an autonomous vehicle, MB doesn't offer a lot of technical information on propulsion or guidance systems, simply saying that the pod-like concept could accommodate an electric motor and fuel cell. Take a look at our gallery of live images Mercedes' sci-fi vision, and if there's an auto show coming to your neck of the woods, get out and see this strange and impressive car.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Detroit Auto Show prankster 'damages' hundreds of thousands of dollars of cars

Obtaining credentials for an auto show is generally a pretty selective process, especially at one of the world's premier shows, like Geneva, Los Angeles or Detroit. That didn't stop online prankster Dennis Roady from getting credentialed for the 2015 North American International Auto Show on behalf of a Russian YouTube channel to cover the show. While he wasn't brought on strictly to cause mischief, Roady couldn't help but have some fun at the expense of the product specialists during the serious business of covering the show. He took to an app called "Dude, Your Car," which allows Apple iPhone users to take snaps of vehicles and then edit them to add some serious, but fake, dents and scratches. Naturally, the pranking session was caught on video, where you can enjoy the sight of poor product specialists freaking out over damage to vehicles ranging from the Mercedes-Maybach S600 to the Audi R8 and a lovely Dodge Challenger. Take a look. News Source: howtoPRANKitup via YouTube, The Detroit News Humor Detroit Auto Show Audi Dodge Mercedes-Benz Coupe Luxury Performance Videos Sedan 2015 Detroit Auto Show prank