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Maybach could become Mercedes-Benz sub-brand

When you're arriving in a twin-turbocharged, twelve-cylinder Maybach limo, there's no reason you should ever have to be late. Except, maybe, to make a fashionable entrance. But up at the corporate level, the entire Maybach brand is being slowed down as critical decisions about its future are being undertaken.
Last week, we reported that a decision on what path Maybach would take going forward would be due at the start of next month, but the latest reports indicate that the timeframe has been extended as further options are being considered.
The previous options under consideration were twofold: either relaunch the brand with production outsourced to Aston Martin - which suddenly finds itself with excess production capacity - or shut it down completely. And those are still two very real options. Word has it that Aston has put together four concept cars for the Daimler brass to consider, all based on the next-generation S-Class platform (and thankfully not the old one).

BMW negotiates Daimler alliance, buys out car-service partner Sixt

Sixt sells its stake in DriveNow car-sharing to BMW BMW in talks with Daimler to combine car-sharing Combining car-sharing business to aid robotaxi plans FRANKFURT — Germany's BMW has bought out partner Sixt from their joint venture DriveNow, paving the way for a broader car-sharing and driverless taxi alliance with Daimler to compete against Uber and Lyft. Car rental company Sixt said on Monday it would generate an extraordinary pre-tax profit of about 200 million euros ($248 million) in 2018 from the sale of the DriveNow stake to BMW for 209 million euros. "With DriveNow as a wholly-owned subsidiary, we have all options for continued strategic development of our services," said Peter Schwarzenbauer, BMW's board member for Digital Business Innovation. "Our experience with mobility services supports our development of future autonomous, electrified and connected fleets," he said, adding that BMW aims to have 100 million customers for "premium mobility services" by 2025. The Sixt deal comes as BMW moves closer to a deal to combine its car-sharing services with Daimler's Car2Go, a person familiar with the discussions told Reuters last week. The German carmakers want to build a joint business that includes car sharing, ride-hailing, electric vehicle charging, and digital parking services, a senior executive at one of the companies said on Monday. Mercedes-Benz parent Daimler and BMW declined comment on the status of potential talks on their car-sharing business. "This is speculation, we do not comment," BMW said. The senior executive, who declined to be named because the plan is not public, said: "This will create an ecosystem which can also be used for managing robotaxi (driverless taxi) fleets." BMW would contribute its ParkNow and ChargeNow businesses to the common company, the executive said, adding that there were still differences of opinion over the valuation of Car2Go. The market for ride-hailing services currently makes up around 33 percent of the global taxi market, and could grow eightfold to $285 billion by 2030, once autonomous robotaxis are in operation, Goldman Sachs said in a recent research note. BMW and Daimler are now working on developing autonomous cars, vehicles which could enable them to up-end the market for taxi and ride-hailing services.

2022 Mercedes-Maybach S 580 First Drive | This thing rules

I can’t help but giggle to myself cruising around in the 2022 Mercedes-Maybach S 580. It is so absurdly good at its intended purpose. Just like a Porsche 911 is to performance, the latest Maybach is to all-out luxury. Much of the MaybachÂ’s goodness is thanks to the excellence of the new S-Class. Technological innovations like rear-wheel steering, E-Active Body Control and the latest MBUX software systems, all found in the new S-Class, establish a very lofty floor for the Maybach version of the car to build upon. And yes, when you pay the Maybach S 580Â’s exorbitant $185,950 base price, you get a whole lot more than just the standard S-Class experience. Appearances are half the battle with mega-luxury yachts like this car. The Rolls-Royces and Bentleys of the world are formidable on the road, and this Mercedes-Maybach puts up a good fight. It all starts with the 7-inch-longer wheelbase, most of which youÂ’ll see represented in the massive “comfort rear doors.” And we do mean “comfort” — they electronically swing open or shut via a switch on the ceiling or via a touch to the pop-out door handles. A massive radiator-style grille replaces the comparatively subdued grille in the standard S-Class. The C-pillar is noticeably more upright in the Maybach, and it features a light-up Maybach logo that reminds everybody about how rich you are, even at night.  And lastly, thereÂ’s the utterly breathtaking two-tone paint — pictured in Obsidian Black/Manufaktur Diamond White here — that costs $12,750 extra, but is genuinely worth the coin. Robots first spray the whole body in the lower halfÂ’s color, then the dividing line is hand-painted before both it and the lower part of the car is masked off for the top color to be hand-applied by MercedesÂ’ expert painters. There are lots of steps that were just left out, but know that the process can take up to a week in the custom paint shop before the body is returned to the regular production process. The end result of all these changes is a sedan that is both deeply different in character but also recognizable as the S-Class it is based on. ItÂ’s also just as imposing and rich-looking as a Bentley Flying Spur, so donÂ’t worry about being out-classed in the country club parking lot. Deciding which seat to occupy — the driverÂ’s seat, or the lounge-like rear seat — on the way to said country club might be the most difficult decision any Maybach S 580 owner will have to make on any given day.