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How Atlanta landed Mercedes-Benz

The first phone call came last spring. An international real estate company had a high-profile client that wanted to relocate its North American headquarters. The client, whose identity was confidential, narrowed the list of prospective sites to Texas, North Carolina and Georgia. Would Georgia officials be interested in a discussion? Behind the scenes, they worked for months to lure the company, touting lower housing prices and a relaxed pace of life. They arranged interviews with CEOs of other companies in Atlanta who could speak about the area's business climate and they augmented negotiations with key executives from a utility company and Atlanta-Hartsfield Airport. Ultimately, they were also offered a reported $40 to $50 million in tax incentives. Secrecy was vital. The intermediary and officials with the Georgia Department of Economic Development gave the project a code name that changed three times throughout the summer and fall, so that only a few people had access to the most basic information. It was called Operation Eagle. It was only in September that the Georgia officials learned the identity of the client, Mercedes-Benz, and only last week that Operation Eagle bore fruit when the company publicly announced it would relocate its North American headquarters from Montvale, NJ, to the north side of Atlanta. "They put themselves in a spot on the north side where millennials can live in the city, and people can live in the northern suburbs and raise a family," Tom Croteau, deputy commissioner of global commerce for the GDED, tells Autoblog. "And when you combine that with the business aspect of a lower-cost environment, that's what we were able to provide them, along with a long-term commitment to support them however we can." In the move, the company benefits from a location that's closer to a growing base of suppliers that work with German car companies in the Southeast, as well as closer proximity to ports in Brunswick, GA, that are some of the busiest in the country. Mercedes-Benz will bring 800 to 1,000 jobs to the area. In addition to the employment, Georgia benefits from another notch in its automotive belt. Atlanta is already home to Porsche's North American headquarters. Kia Motors has a major manufacturing facility in West Point, GA, and General Motors opened an information technology center in Atlanta two years ago that employs roughly 1,000 workers.

2016 Singapore Grand Prix Race Recap | Setting the stage for the final rounds

The Singapore Grand Prix always features a safety car. This year the nation-state got caution out of the way early: seconds after the lights went out, Toro Rosso's Carlos Sainz collided with Force India's Nico Hulkenberg, sending Hulk into the wall minus a wheel and some bodywork. The safety car led the field for three laps, then ducked into the pits so abruptly that a track marshal was still retrieving debris as race leader Nico Rosberg hit the throttle down the front straight. Rosberg avoided the pedestrian on his way to a two-second lead over Daniel Ricciardo in the Red Bull, Lewis Hamilton in the second Mercedes-AMG Petronas, and Ferrari driver Kimi Raikkonen. On Lap 8 of the 61-lap race Mercedes engineers warned Rosberg and Hamilton about brake management. Rosberg had no trouble until the waning laps of the race, his teammate inadvertently the cause. Raikkonen got ahead of Hamilton on Lap 33 while Hamilton nursed his car. Trying to get Hamilton back in front of the Ferrari, Mercedes pitted Hamilton on Lap 46 and also ordered him to turn his engine up. Ferrari debated for a lap about whether to bring Raikkonen in, finally issuing a last-second order to pit. The Finn emerged behind Hamilton, but executing the trick to get Hamilton back into third gave Ricciardo breathing room in second place. Red Bull brought Ricciardo in on Lap 48 for a set of super soft Pirellis. Returning to the track 25 seconds behind Rosberg, Ricciardo cut from one to four seconds out of that gap on every lap. By Lap 59 the Aussie was little more than a second behind the German. Had the race gone three more laps, Ricciardo might have pulled off the upset. This time Rosberg stayed in front to win his third race in a row and his first victory in Singapore, all in his 200th grand prix. Ricciardo and Hamilton completed the podium; Raikkonen claimed fourth. Sebastian Vettel wrangled an incredible fifth place after starting last; the German set the worst time on the grid when his suspension broke in Q1. Max Verstappen, having lost places at the start due to wheelspin again, recovered for sixth. Fernando Alonso made the most of his McLaren with seventh, ahead of Sergio Perez in the lone remaining Force India, a resurgent Daniil Kvyat in the Toro Rosso, and Kevin Magnussen scoring Renault's second points finish of the season. Hamilton has not had a good time of it since the end of the summer break – engine troubles in Belgium, a botched start in Italy, and zero rhythm in Singapore.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.